Differentiate or Imitate? The Role of Context-Dependent Preferences
Published Online:21 Mar 2013https://doi.org/10.1287/mksc.2013.0776
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mksc.2013.0776-sm-ec.pdf (125 KB)
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Volume 32, Issue 3
May-June 2013
Pages 365-531
Article Information
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- Received:February 19, 2012
- Accepted:January 02, 2013
- Published Online:March 21, 2013
Copyright © 2013, INFORMS
Cite as
Chakravarthi Narasimhan, Özge Turut, (2013) Differentiate or Imitate? The Role of Context-Dependent Preferences. Marketing Science 32(3):393-410.
https://doi.org/10.1287/mksc.2013.0776
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