National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
Published Online:22 May 2013https://doi.org/10.1287/mksc.2013.0788
Supplemental Material
mksc.2013.0788-sm-ec.pdf (629 KB)
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Volume 32, Issue 4
July-August 2013
Pages 533-678
Article Information
Supplemental Material
Metrics
Information
- Received:November 18, 2011
- Accepted:March 14, 2013
- Published Online:May 22, 2013
Copyright © 2013, INFORMS
Cite as
Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan, (2013) National Brand's Response to Store Brands: Throw In the Towel or Fight Back?. Marketing Science 32(4):591-608.
https://doi.org/10.1287/mksc.2013.0788
Keywords
