The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Published Online:8 Apr 2013https://doi.org/10.1287/mksc.2013.0779
Supplemental Material
mksc.2013.0779-sm-ec.pdf (1 MB)
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Volume 32, Issue 4
July-August 2013
Pages 533-678
Article Information
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Information
- Received:June 04, 2010
- Accepted:January 02, 2013
- Published Online:April 08, 2013
Copyright © 2013, INFORMS
Cite as
Joachim Büschken, Thomas Otter, Greg M. Allenby, (2013) The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis. Marketing Science 32(4):533-553.
https://doi.org/10.1287/mksc.2013.0779
Keywords
