A Joint Model of Usage and Churn in Contractual Settings

Eva Ascarza
Eva Ascarza
[email protected]
Columbia Business School, New York, New York 10027
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,
Bruce G. S. Hardie
Bruce G. S. Hardie
[email protected]
London Business School, London NW1 4SA, United Kingdom
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Eva Ascarza

[email protected]

Columbia Business School, New York, New York 10027

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Bruce G. S. Hardie

[email protected]

London Business School, London NW1 4SA, United Kingdom

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Published Online:22 May 2013https://doi.org/10.1287/mksc.2013.0786

Supplemental Material

mksc.2013.0786-sm-ec.pdf (143 KB)

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Volume 32, Issue 4

July-August 2013

Pages 533-678

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Received:April 10, 2012
Accepted:February 09, 2013
Published Online:May 22, 2013

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Eva Ascarza, Bruce G. S. Hardie, (2013) A Joint Model of Usage and Churn in Contractual Settings. Marketing Science 32(4):570-590.

https://doi.org/10.1287/mksc.2013.0786

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A Joint Model of Usage and Churn in Contractual Settings

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