The Role of Search Engine Optimization in Search Marketing
Published Online:22 May 2013https://doi.org/10.1287/mksc.2013.0783
Supplemental Material
mksc.2013.0783-sm-ec.pdf (342 KB)
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Volume 32, Issue 4
July-August 2013
Pages 533-678
Article Information
Supplemental Material
Metrics
Information
- Received:January 22, 2011
- Accepted:January 21, 2013
- Published Online:May 22, 2013
Copyright © 2013, INFORMS
Cite as
Ron Berman, Zsolt Katona, (2013) The Role of Search Engine Optimization in Search Marketing. Marketing Science 32(4):644-651.
https://doi.org/10.1287/mksc.2013.0783
Keywords
