The Dynamic Advertising Effect of Collegiate Athletics

Published Online:https://doi.org/10.1287/mksc.2013.0795

References

  • Arnold BC, Balakrishnan N, Nagaraja HN (1992) A First Course in Order Statistics (John Wiley & Sons, New York).Google Scholar
  • Assmus G, Farley JU, Lehmann DR (1984) How advertising affects sales: Meta-analysis of econometric results. J. Marketing Res. 21(1):65–74.CrossrefGoogle Scholar
  • Balakrishnan N, Cohen AC (1991) Order Statistics and Inference: Estimation Methods (Academic Press, San Diego).Google Scholar
  • Berry S, Levinsohn J, Pakes A (1995) Automobile prices in market equilibrium. Econometrica 63(4):841–890.CrossrefGoogle Scholar
  • Bruce NI (2008) Pooling and dynamic forgetting effects in multi-theme advertising: Tracking the advertising sales relationship with particle filters. Marketing Sci. 27(4):659–673.LinkGoogle Scholar
  • Clarke DG (1976) Econometric measurement of the duration of advertising effect on sales. J. Marketing Res. 13(4):345–357.CrossrefGoogle Scholar
  • David HA (1981) Order Statistics, 2nd ed. (John Wiley & Sons, New York).Google Scholar
  • Dekimpe MG, Hanssens DM (1995) The persistence of marketing effects on sales. Marketing Sci. 14(1):1–21.LinkGoogle Scholar
  • de Kluyver CA, Brodie RJ (1987) Advertising-versus-marketing mix carryover effects: An empirical evaluation. J. Bus. Res. 15(3):269–287.CrossrefGoogle Scholar
  • Dodd M (1997) Winning one for the admissions office. USA Today (July 11) 1A–4A.Google Scholar
  • Givon M, Horsky D (1990) Untangling the effects of purchase reinforcement and advertising carryover. Marketing Sci. 9(2):171–187.LinkGoogle Scholar
  • Gordon BR, Hartmann WR (2013) Advertising effects in presidential elections. Marketing Sci. 32(1):19–35.LinkGoogle Scholar
  • Hansen P (1982) Large sample properties of generalized method of moments estimators. Econometrica 50(4):1029–1054.CrossrefGoogle Scholar
  • Harter HL, Balakrishnan N (1996) CRC Handbook of Tables for the Use of Order Statistics in Estimation (CRC Press, Boca Raton, FL).Google Scholar
  • Harter HL, Balakrishnan N (1997) Tables for the Use of Range and Studentized Range in Tests of Hypotheses (CRC Press, Boca Raton, FL).Google Scholar
  • Isidore C (2010) College football's $1.1 billion profit. CNNMoney.com (December 29) http://money.cnn.com/2010/12/29/news/companies/college_football_dollars/index.htm.Google Scholar
  • Knight Commission on Intercollegiate Athletics (2009) Quantitative and qualitative research with Football Bowl Subdivision university presidents on the costs and financing of intercollegiate athletics: Report of findings and implications. Report, Art & Science Group, Baltimore.Google Scholar
  • Lodish LM, Abraham MM, Livelsberger J, Lubetkin B, Richardson B, Stevens ME (1995) A summary of fifty-five in-market experimental estimates of the long-term effect of TV advertising. Marketing Sci. 14(3, Part 2):G133–G140.LinkGoogle Scholar
  • McCormick RE, Tinsley M (1987) Athletics versus academics? Evidence from SAT scores. J. Political Econom. 95(5):1103–1116.CrossrefGoogle Scholar
  • McDonald B (2003) The “Flutie factor” is now received wisdom. But is it true? Boston College Magazine (Spring) http://bcm.bc.edu/issues/spring_2003/ll_phenomenology.html.Google Scholar
  • Murphy RG, Trandel G (1994) The relation between a university's football record and the size of its applicant pool. Econom. Ed. Rev. 13(3):265–270.CrossrefGoogle Scholar
  • Nebraska Athletics Official Web Site (2013) Memorial Stadium. Accessed June 2013, http://www.huskers.com/ViewArticle.dbml?DB_OEM_ID=100&ATCLID=734.Google Scholar
  • Nevo A (2000) A practitioner's guide to estimation of random coefficients logit models of demand. J. Econom. Management Strategy 9(4):513–548.CrossrefGoogle Scholar
  • Nevo A (2001) Measuring market power in the ready-to-eat cereal industry. Econometrica 69(2):307–342.CrossrefGoogle Scholar
  • Pope DG, Pope J (2009) The impact of college sports success on the quantity and quality of student applications. Southern Econom. J. 75(3):750–780.Google Scholar
  • Rishe P (2010) SEC college football fans the most rabid according to secondary ticket price data. Forbes (August 18) http://www.forbes.com/sites/sportsmoney/2010/08/18/sec-college-football-fans-the-most-rabid-according-to-secondary-ticket-price-data/.Google Scholar
  • Rovell D (2011) Behind the numbers: College football business grows exponentially. CNBC.com (March 30) http://www.cnbc.com/id/42340628.Google Scholar
  • Rutz OJ, Bucklin R (2011) From generic to branded: A model of spillover dynamics in paid search advertising. J. Marketing Res. 48(1):87–102.CrossrefGoogle Scholar
  • Sarhan AE, Greenberg B (1962) Contributions to Order Statistics (John Wiley & Sons, New York).Google Scholar
  • Sudhir K (2001) Competitive pricing behavior in the auto market: A structural analysis. Marketing Sci. 20(1):42–60.LinkGoogle Scholar
  • Tucker IB, Amato L (1993) Does big-time success in football or basketball affect SAT scores? Econom. Ed. Rev. 12(2):177–181.CrossrefGoogle Scholar
  • USA Today (2010) Football Bowl Subdivision coaches salaries for 2010. USA Today (December 9) http://usatoday30.usatoday.com/sports/college/football/2010-coaches-contracts-table.htm.Google Scholar
  • Villas-Boas JM, Winer RS (1999) Endogeneity in brand choice models. Management Sci. 45(10):1324–1338.LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.