Pricing Prototypical Products

References

• Alba J, Hutchinson W (1987) Dimensions of consumer expertise. J. Consumer Res. 13(4):411–454.Crossref, Google Scholar
• Amaldoss W, He C (2010) Product variety, informative advertising and price competition. J. Marketing Res. 47(1):146–156.Crossref, Google Scholar
• Amaldoss W, Jain S (2002) David vs. Goliath: An analysis of asymmetric mixed-strategy games and experimental evidence. Management Sci. 48(8):972–991.Link, Google Scholar
• Amaldoss W, Jain S (2005) Pricing of conspicuous goods: A competitive analysis of social effects. J. Marketing Res. 42(1):30–42.Crossref, Google Scholar
• Armstrong M, Vickers J, Zhou J (2009) Prominence and consumer search. RAND J. Econom. 40(2):209–233.Crossref, Google Scholar
• Barreda-Tarrazona I, García-Gallego A, Georgantzís N, Andaluz-Funcia J, Gil-Sanz A (2011) An experiment on spatial competition with endogenous pricing. Internat. J. Indust. Organ. 29(1):74–83.Crossref, Google Scholar
• Brown-Kruse J, Schenk D (2000) Location, cooperation and communication: An experimental examination. Internat. J. Indust. Organ. 18(1):59–80.Crossref, Google Scholar
• Brown-Kruse J, Cronshaw M, Schenk D (1993) Theory and experiments on spatial competition. Econom. Inquiry 31(1):139–165.Crossref, Google Scholar
• Camerer C, Ho TH (1999) Experience-weighted attraction learning in normal form games. Econometrica 67(4):837–874.Crossref, Google Scholar
• Carpenter G, Nakamoto K (1989) Preference formation and pioneering advantage. J. Marketing Res. 26(3):285–298.Crossref, Google Scholar
• Chen Y, Riordan M (2007) Price and variety in the spokes model. Econom. J. 117(522):897–921.Google Scholar
• Cohen J (1982) The role of affect in categorization: Toward a reconsideration of the concept of attitude. Mitchell A, ed. Advances in Consumer Research, Vol. 9 (Association for Consumer Research, Provo, UT), 94–100.Google Scholar
• Hauser J, Wernerfelt B (1990) An evaluation cost model of evoked sets. J. Consumer Res. 16(4):393–408.Crossref, Google Scholar
• He C, Chen Y (2006) Managing e-marketplace: A strategic analysis of non-price advertising. Marketing Sci. 25(2):175–187.Link, Google Scholar
• Lim N, Ho T-H (2007) Designing price contracts for boundedly rational customers: Does the number of blocks matter? Marketing Sci. 26(3):312–326.Link, Google Scholar
• Loken B, Barsalou LW, Joiner C (2008) Categorization theory and research in consumer psychology: Category representation and category-based inference. Haugtvedt CP, Kardes F, Herr P, eds. Handbook of Consumer Psychology (Lawrence Erlbaum Associates, Mahwah, NJ), 133–163.Google Scholar
• Medlin D, Shaffer M (1978) Context theory of classification learning. Psych. Rev. 85(3):207–238.Crossref, Google Scholar
• Mervis C, Catlin J, Rosch E (1976) Relationship among goodness-of-example, category norms, and word frequency. Bull. Psychonomic Soc. 7(3):283–284.Crossref, Google Scholar
• Meyer RJ, Hutchinson JW (2001) Bumbling geniuses: The power of everyday reasoning in multi-stage decision making. Hoch S, Kunreuther H, eds. Wharton on Making Decisions (John Wiley & Sons, New York), 37–61.Google Scholar
• Nedungadi P (1990) Recall and consumer consideration sets: Influencing choice without altering brand evaluations. J. Consumer Res. 17(3):263–276.Crossref, Google Scholar
• Nedungadi P, Hutchinson W (1985) The prototypicality of brands: Relationships with brand awareness, preference and usage. Hirschman EC, Holbrook M, eds. Advances in Consumer Research, Vol. 12 (Association for Consumer Research, Provo, UT), 498–503.Google Scholar
• Orhun AY (2009) Optimal product line design when consumers exhibit choice set-dependent preferences. Marketing Sci. 28(5):868–886.Link, Google Scholar
• Rapoport A, Amaldoss W (2000) Mixed strategies and iterative elimination of strongly dominated strategies: An experimental investigation of states of knowledge. J. Econom. Behav. Organ. 42(4):483–521.Crossref, Google Scholar
• Rosch E (1973) On the internal structure of perceptual and semantic categories. Moore TE, ed. Cognitive Development and Acquisition of Language (Academic Press, New York), 111–144.Crossref, Google Scholar
• Rosch E, Mervis C (1975) Family resemblances: Studies in the internal structure of categories. Cognitive Psych. 7(4):573–605.Crossref, Google Scholar
• Selten R, Apesteguia J (2005) Experimentally observed imitation and cooperation in price competition on the circle. Games Econom. Behav. 51(1):171–192.Crossref, Google Scholar
• Ward J, Loken B (1986) The generality of typicality effects on preference and comparison: An exploratory test. Houston M, ed. Advances in Consumer Research, Vol. 13 (Association for Consumer Research, Provo, UT), 126–131.Google Scholar
• Winkielman P, Halberstadt J, Fazendeiro T, Catty S (2006) Prototypes are attractive because they are easy on the mind. Psych. Sci. 17(9):799–806.Crossref, Google Scholar