Correcting Audience Externalities in Television Advertising
Published Online:8 Oct 2013https://doi.org/10.1287/mksc.2013.0807
Supplemental Material
mksc.2013.0807-sm.pdf (144 KB)
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Volume 32, Issue 6
November-December 2013
Pages 827-1011
Article Information
Supplemental Material
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Information
- Received:October 25, 2010
- Accepted:June 19, 2013
- Published Online:October 08, 2013
Copyright © 2013, INFORMS
Cite as
Kenneth C. Wilbur, Linli Xu, David Kempe (2013) Correcting Audience Externalities in Television Advertising. Marketing Science 32(6):892-912.
https://doi.org/10.1287/mksc.2013.0807
Keywords
