Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
- Sunil Gupta,
- Dominique Hanssens,
Dominique Hanssens
[email protected]Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
- John R. Hauser,
John R. Hauser
[email protected]MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
- Donald Lehmann,
Donald Lehmann
[email protected]Columbia Business School, Columbia University, New York, New York, 10027
- Bernd Schmitt
Bernd Schmitt
[email protected]Columbia Business School, Columbia University, New York, New York, 10027
Dominique Hanssens
[email protected]Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095
John R. Hauser
[email protected]MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
Donald Lehmann
[email protected]Columbia Business School, Columbia University, New York, New York, 10027
Bernd Schmitt
[email protected]Columbia Business School, Columbia University, New York, New York, 10027
