A Theory for Market Growth or Decline
Published Online:6 Dec 2013https://doi.org/10.1287/mksc.2013.0813
Supplemental Material
mksc.2013.0813-sm.pdf (41 KB)
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Volume 33, Issue 1
Theory and Practice in Marketing Conference Special Section
January-February 2014
Pages 1-157
Article Information
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- Received:November 30, 2012
- Accepted:June 30, 2013
- Published Online:December 06, 2013
Copyright © 2014, INFORMS
Cite as
Steven M. Shugan, Debanjan Mitra (2013) A Theory for Market Growth or Decline. Marketing Science 33(1):47-65.
https://doi.org/10.1287/mksc.2013.0813
Keywords
