Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

Abhishek Borah
Abhishek Borah
[email protected]
Foster School of Business, University of Washington, Seattle, Washington 98195
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,
Gerard J. Tellis
Gerard J. Tellis
[email protected]
Marshall School of Business, University of Southern California, Los Angeles, California 90089
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Abhishek Borah

[email protected]

Foster School of Business, University of Washington, Seattle, Washington 98195

Search for more papers by this author

Gerard J. Tellis

[email protected]

Marshall School of Business, University of Southern California, Los Angeles, California 90089

Search for more papers by this author

Published Online:31 Jan 2014https://doi.org/10.1287/mksc.2013.0818

Supplemental Material

mksc.2013.0818-sm.pdf (261 KB)

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Volume 33, Issue 1

Theory and Practice in Marketing Conference Special Section

January-February 2014

Pages 1-157

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Received:February 06, 2012
Accepted:September 04, 2013
Published Online:January 31, 2014

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Abhishek Borah, Gerard J. Tellis (2014) Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations. Marketing Science 33(1):114-133.

https://doi.org/10.1287/mksc.2013.0818

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Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations

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