Predicting Individual Behavior with Social Networks
Published Online:24 Oct 2013https://doi.org/10.1287/mksc.2013.0817
Supplemental Material
mksc.2013.0817-sm.pdf (184 KB)
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Volume 33, Issue 1
Theory and Practice in Marketing Conference Special Section
January-February 2014
Pages 1-157
Article Information
Supplemental Material
Metrics
Information
- Received:August 16, 2012
- Accepted:September 15, 2013
- Published Online:October 24, 2013
Copyright © 2014, INFORMS
Cite as
Sharad Goel, Daniel G. Goldstein (2013) Predicting Individual Behavior with Social Networks. Marketing Science 33(1):82-93.
https://doi.org/10.1287/mksc.2013.0817
Keywords
