A Multiactivity Latent Attrition Model for Customer Base Analysis
Published Online:31 Jan 2014https://doi.org/10.1287/mksc.2013.0832
References
- (2009) Counting your customers one by one: A hierarchical Bayes extension to the Pareto/NBD model. Marketing Sci. 28(3):541–553.Link, Google Scholar
- (1998) The effect of promotion on consumption: Buying more and consuming it faster. J. Marketing Res. 35(3):390–398.Crossref, Google Scholar
- (2007) Embedded premium promotion: Why it works and how to make it more effective. Marketing Sci. 26(4):514–531.Link, Google Scholar
- (1998) Determining where to shop: Fixed and variable costs of shopping. J. Marketing Res. 35(3):352–369.Crossref, Google Scholar
- (2002) Marketing actions and the value of customer assets: A framework for customer asset management. J. Service Res. 5(1):39–54.Crossref, Google Scholar
- (1972) The analysis of multivariate binary data. J. Roy. Statist. Soc. Ser. C 21(2):113–120.Google Scholar
- (2007) Modeling page views across multiple websites with an application to Internet reach and frequency prediction. Marketing Sci. 26(3):422–437.Link, Google Scholar
- (2011) Modeling multivariate distributions using copulas: Applications in marketing. Marketing Sci. 30(1):4–21.Link, Google Scholar
- (2009) Probability models for customer-base analysis. J. Interactive Marketing 23(1):61–69.Crossref, Google Scholar
- (2005) “Counting your customers” the easy way: An alternative to the Pareto/NBD model. Marketing Sci. 24(2):275–284.Link, Google Scholar
- (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Sci. 26(6):1086–1108.Link, Google Scholar
- (1997) Factorial hidden Markov models. Machine Learn. 29(2–3):245–273.Crossref, Google Scholar
- (2003) Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction. Internat. J. Res. Marketing 20(1):45–65.Crossref, Google Scholar
- (2011) Cross-selling the right product to the right customer at the right time. J. Marketing Res. 48(4):683–700.Crossref, Google Scholar
- (1997) Hidden Markov and Other Models for Discrete-Valued Time Series (Chapman & Hall, New York).Google Scholar
- (1999) The “shopping basket”: A model for multicategory purchase incidence decisions. Marketing Sci. 18(2):95–114.Link, Google Scholar
- (2012) Online product opinions: Incidence, evaluation, and evolution. Marketing Sci. 31(3):372–386.Link, Google Scholar
- (2011) The value of social dynamics in online product ratings forums. J. Marketing Res. 49(3):444–456.Crossref, Google Scholar
- (2009) A model and empirical analysis of patient compliance and persistence in pharmaceuticals. Working paper, Dartmouth College, Hanover, NH.Google Scholar
- (2008) A hidden Markov model of customer relationship dynamics. Marketing Sci. 27(2):185–204.Link, Google Scholar
- (2008) A cross-category model of households' incidence and quantity decisions. Marketing Sci. 27(2):225–235.Link, Google Scholar
- (2014) A multi-category customer base analysis. Internat. J. Res. Marketing. Forthcoming.Crossref, Google Scholar
- (2004) Modeling browsing behavior at multiple websites. Marketing Sci. 23(3):280–303.Link, Google Scholar
- (2008) Reducing satiation: The role of categorization level. J. Consumer Res. 34(5):624–634.Crossref, Google Scholar
- (2000) On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing. J. Marketing 64(4):17–35.Crossref, Google Scholar
- (2003) The impact of customer relationship characteristics on profitable lifetime duration. J. Marketing 67(1):77–99.Crossref, Google Scholar
- (2002) Maximum a posteriori estimation of coupled hidden Markov models. J. VLSI Signal Processing 32(1–2):55–66.Crossref, Google Scholar
- (2000) Analysis of cross category dependence in market basket selection. J. Retailing 76(3):367–392.Crossref, Google Scholar
- (1987) Counting your customers: Who are they and what will they do next? Management Sci. 33(1):1–24.Link, Google Scholar
- (2013) Incorporating direct marketing activity into latent attrition models. Marketing Sci. 32(3):471–487.Link, Google Scholar
- (2011) Portfolio dynamics for customers of a multiservice provider. Management Sci. 57(3):471–486.Link, Google Scholar
- (2009) A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. Quant. Marketing Econom. 7(2):181–205.Crossref, Google Scholar
- (2004) Modeling purchase behavior at an e-commerce web site: A task-completion approach. J. Marketing Res. 41(3):306–323.Crossref, Google Scholar

