Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling
Published Online:4 Jun 2014https://doi.org/10.1287/mksc.2014.0851
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Volume 33, Issue 5
September-October 2014
Pages 621-762
Article Information
Supplemental Material
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- Received:May 23, 2013
- Accepted:January 21, 2014
- Published Online:June 04, 2014
Copyright © 2014, INFORMS
Cite as
Tingliang Huang, Yimin Yu (2014) Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling. Marketing Science 33(5):743-759.
https://doi.org/10.1287/mksc.2014.0851
Keywords
