Focus on Authors

Greg M. Allenby (“Models of Sequential Evaluation in Best-Worst Choice Tasks”) is a fellow of the American Statistical Association, and is co-author of Bayesian Statistics and Marketing. He is the 2012 recipient of the Charles Coolidge Parlin Marketing Research Award. His research focuses on the development and application of Bayesian statistical methods in marketing. He is an associate editor for Marketing Science, the Journal of Marketing Research, the Journal of Business and Economic Statistics, and Quantitative Marketing and Economics.

Romana L. Autrey (“Organizational Structure and Gray Markets”) is an assistant professor in the accountancy department at the University of Illinois at Urbana–Champaign. She is a Certified Public Accountant (inactive), a Certified Management Accountant, and a Certified Fraud Examiner, and holds a Ph.D. in accounting from the University of Texas at Austin. Her research broadly examines the management of interactions over which firms have limited or no direct control, and addresses managing both desirable phenomena, such as collaboration, and undesirable phenomena, such as gray markets.

Neil Bendle (“Competitor Orientation and the Evolution of Business Markets”) is an assistant professor of marketing at the Ivey Business School. He has a Ph.D. from the University of Minnesota, an MBA from the Darden School, University of Virginia, and a Master of Arts in hellenistic studies from the University of Liverpool. His research focuses on the impact of non-standard behaviors on markets and marketing strategy, political marketing, and the marketing/accounting interface. He was a former finance director of the British Labour Party and is a fellow of the Association of Chartered Certified Accountants.

Francesco Bova (“Organizational Structure and Gray Markets”) is an assistant professor of accounting at the University of Toronto’s Rotman School of Management. He holds a Ph.D. in accounting, an MBA from Yale University, and a B. Comm. in accounting and finance from the University of Manitoba. He is an Accurate Equity and Louis O. Kelso Research Fellow, and his work has been published in several top journals. His research focuses on the choices firms make when competing or contracting with a stakeholder that has some modicum of market power over the firm; these stakeholders include the firm's employees, suppliers, and competitors.

Tatiana Dyachenko (“Models of Sequential Evaluation in Best-Worst Choice Tasks”) received her Ph.D from the Ohio State University and is an assistant professor at Georgetown University. She holds an MBA and a Master of marketing research. She is interested in Bayesian marketing models and mathematical psychology. She worked for four years as a senior research analyst at Maritz, Inc., and as a marketing database analyst at the Home Decorators Collection, part of the Home Depot.

Rana el Kaliouby (“Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study”) is the chief science officer and co-founder of Affectiva, an MIT startup that is the global leader in emotion technology and consumer emotion insights. She was previously a research scientist at MIT Media Lab where she pioneered the application of automated facial coding; she holds a Ph.D. from the University of Cambridge. Her work has been featured in Reuters, Wired, Forbes, Fast Company, the New York Times, and more. In 2012, she was inducted into the “Women in Engineering” Hall of Fame and was recently named by Entrepreneur Magazine as one of the 7 Most Powerful Women to Watch in 2014. She is the recipient of the 2012 Technology Review’s “Top 35 Innovators Under 35?” Award.

Natasha Zhang Foutz (“Synergy or Interference: The Effect of Product Placement on Commerical Break Audience Decline”) is an assistant professor of commerce at the McIntire School of Commerce, University of Virginia. She received her Ph.D. in marketing from the Johnson Graduate School of Management, Cornell University. Her research has been published in leading journals such as the Journal of Marketing Research and Marketing Science. She is also a recipient of several teaching awards.

Rosalind Picard (“Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study”) is professor of media arts and sciences at the MIT Media Lab where she directs research in affective computing. She holds an Sc.D. for MIT and is a member of FIEEE. She is the author of over 200 scientific peer-reviewed articles and is best known for her book Affective Computing, which helped give rise to the field by that name. She is a co-founder of Affectiva, which has pioneered the creation of new technologies for emotion measurement and communication at scale.

Rebecca Walker Reczek (“Models of Sequential Evaluation in Best-Worst Choice Tasks”) is an associate professor of marketing at the Fisher College of Business, the Ohio State University. She received her Ph.D. in marketing from the University of Texas at Austin. Her research focuses on the area of consumer behavior. She has multiple publication in top journals and is on the editorial review board of the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing. She was also selected as one of the Marketing Science Institute’s 2013 Young Scholars.

David A. Schweidel (“Synergy or Interference: The Effect of Product Placement on Commerical Break Audience Decline”) is an associate professor of marketing at Emory University’s Goizueta Business School. He holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania. He serves as co-director of the Emory Marketing Analytics Center (EmoryMAC). His current research focuses on the interplay between traditional and social media, and the use of social media as a tool for marketing intelligence.

Savannah Wei Shi (“Usage Experience with Decision Aids and Evolution of Online Purchase Behavior”) is an assistant professor of marketing at the Leavey School of Business at Santa Clara University. She received her Ph.D. in marketing from the Smith School of Business at the University of Maryland, College Park. Her research focuses on internet marketing, dynamics in consumer decision-making, and retail management. She has published a paper in Management Science, and served as a reviewer for Management Science and the Journal of Behavioral Decision Making.

Duncan Simester (“Why Do Salespeople Spend So Much Time Lobbying for Low Prices?”) is a professor at the MIT Sloan School of Management. He is an area editor or associate editor at Marketing Science, Management Science, Operations Research, and the Journal of Marketing Research. This is the second paper he has published with Juanjuan Zhang that explains distortions in firm incentives.

David A. Soberman (“Organizational Structure and Gray Markets”) is a professor of marketing at the Rotman School of Management and the Canadian National Chair of Strategic Marketing. He is a licensed engineer, holds a Ph.D. from the University of Toronto and an MBA from Queen’s University in Kingston. He has co-authored articles that have been awarded and nominated for major awards including the John DC Little Best Paper Award, the INFORMS Long Term Impact Award and the International Journal of Research in Marketing Best Paper Award. He was previously a professor at INSEAD and before academia, held positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands, Ltd., and Imperial Oil, Ltd. His research is focused on understanding how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel, and the introduction of innovations to markets.

Robin J. Tanner (“Synergy or Interference: The Effect of Product Placement on Commerical Break Audience Decline”) is an assistant professor at the University of Wisconisn–Madison School of Business. He holds a Ph.D. in marketing from Duke University. His research has been published in journals such as the Journal of Marketing Research and the Journal of Consumer Research. His current research primarily focuses on nonconscious influences of consumer behavior.

Thales Teixeira (“Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study”) is an assistant professor in the marketing unit at Harvard Business School where he teaches digital marketing strategy to MBAs, Ph.D.s, and executives. His research domain comprises advertising and the economics of attention, i.e., how to capture and use consumer attention effectively to persuade. He employs eye- and face-tracking technologies to understand consumer behavior in advertising domains, such as Super Bowl ads, viral ads, online videos, TV commercials, and cross-media campaigns. His research has been published in Marketing Science, the Journal of Marketing Research, and the Harvard Business Review, among others.

Mark Vandenbosch (“Competitor Orientation and the Evolution of Business Markets”) is an associate dean and Kraft Professor in Marketing at the Ivey Business School. He earned his Ph.D. from the University of British Columbia. His research interests focus on issues concerning competitive strategy, product management, and customer loyalty.

Jie Zhang (“Usage Experience with Decision Aids and Evolution of Online Purchase Behavior”) is an associate professor of marketing and the Harvey Sanders Fellow of Retail Management at the Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at Northwestern University. Her general research areas include quantitative marketing models, Internet marketing, customized promotions, and retail management. She has published articles in leading marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science, and has won several prestigious research awards. She serves on the editorial review board of the Journal of Marketing and the International Journal of Research in Marketing, has been appointed as an associate editor for Customer Needs and Solutions, and has won the Outstanding Reviewer Award from the Journal of Marketing.

Juanjuan Zhang (“Why Do Salespeople Spend So Much Time Lobbying for Low Prices?”) is an associate professor of marketing at the MIT Sloan School of Management. She studies social interactions and firm strategies. She is a Frank Bass Award recipient, John Little Award finalist, and a Marketing Science Institute Young Scholar. She currently serves as an associate editor for Management Science and Quantitative Marketing and Economics.