Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study
Published Online:9 May 2014https://doi.org/10.1287/mksc.2014.0854
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mksc.2014.0854-sm.pdf (72 KB)
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Volume 33, Issue 6
November-December 2014
Pages 763-884
Article Information
Supplemental Material
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Information
- Received:January 16, 2013
- Accepted:February 16, 2014
- Published Online:May 09, 2014
Copyright © 2014, INFORMS
Cite as
Thales Teixeira, Rosalind Picard, Rana el Kaliouby (2014) Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study. Marketing Science 33(6):809-827.
https://doi.org/10.1287/mksc.2014.0854
Keywords
