When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
Published Online:13 Jan 2015https://doi.org/10.1287/mksc.2014.0889
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Volume 34, Issue 2
March-April 2015
Pages 179-307
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- Received:November 25, 2012
- Accepted:August 28, 2014
- Published Online:January 13, 2015
Copyright © 2015, INFORMS
Cite as
Hee Mok Park, Puneet Manchanda (2015) When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior. Marketing Science 34(2):179-194.
https://doi.org/10.1287/mksc.2014.0889
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