2014 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Abstract
Marketing Science greatly benefited from the admirable and fastidious efforts of more than 200 different individuals who provided manuscript reviews last year. Beyond those individuals already recognized on the editorial board, the editor-in-chief and guest editors of Marketing Science are indebted to the many guest editors-in-chief, guest associate editors, and ad hoc reviewers who provided expert counsel and guidance on a voluntary basis. The following list acknowledges the contribution of guest editors-in-chiefs, guest associate editors, and ad hoc reviewers who served from January 1, 2014 to December 31, 2014. Finally, let us not forget to thank the authors. Marketing Science requires and receives outstanding submissions from many leading researchers and prestigious organizations.
Preyas S. Desai
Duke University
Guest Editors-in-Chief
PRADEEP CHINTAGUNTA, University of Chicago
FRED FEINBERG, University of Michigan
DOMINIQUE HANSSENS, University of California, Los Angeles
JOHN HAUSER, Massachusetts Institute of Technology
GANESH IYER, University of California, Berkeley
BARBARA KAHN, University of Pennsylvania
JOHN LYNCH, University of Colorado at Boulder
SANJOG MISRA, University of California, Los Angeles
DEBU PUROHIT, Duke University
JAGMOHAN RAJU, University of Pennsylvania
RAM RAO, University of Texas at Dallas
KANNAN SRINIVASAN, Carnegie Mellon University
RICHARD STAELIN, Duke University
K. SUDHIR, Yale University
GERARD TELLIS, University of Southern California
Guest Associate Editors
KUSUM AILAWADI, Dartmouth College
SINAN ARAL, New York University
ANAND BODAPATI, University of California, Los Angeles
ERIC BRADLOW, University of Pennsylvania
ALEXANDER CHERNEV, Northwestern University
PRADEEP CHINTAGUNTA, University of Chicago
THEODOROS EVGENIOU, INSEAD
DAVID GODES, University of Maryland
AVI GOLDFARB, University of Toronto
DANIEL GOLDSTEIN, Microsoft Research
SUNIL GUPTA, Harvard University
DOMINIQUE HANSSENS, University of California, Los Angeles
JOHN HAUSER, Massachusetts Institute of Technology
JOEL HUBER, Duke University
PALLASSANA KANNAN, University of Maryland
ODED KOENIGSBERG, London Business School
DONALD LEHMANN, Columbia University
PETER LENK, University of Michigan
JOHN LYNCH, University of Colorado at Boulder
ROBERT MCCULLOCH, University of Chicago
NITIN MEHTA, University of Toronto
CARL MELA, Duke University
PRASAD NAIK, University of California, Davis
ODED NETZER, Columbia University
KOEN PAUWELS, Özyegin University
RAM RAO, University of Texas at Dallas
PETER ROSSI, University of California, Los Angeles
ROLAND RUST, University of Maryland
STEVEN SHUGAN, University of Florida
RICHARD STAELIN, Duke University
KANNAN SRINIVASAN, Carnegie Mellon University
OLIVIER TOUBIA, Columbia University
ROBERT ZEITHAMMER, University of California, Los Angeles
Ad Hoc Reviewers
MAKOTO ABE, University of Tokyo
VIBHANSHU ABHISHEK, Carnegie Mellon University
PAULO ALBUQUERQUE, University of Rochester
GREG ALLENBY, Ohio State University
ON AMIR, University of California, San Diego
EVA ASCARZA, Columbia University
TERRENCE AUGUST, University of California, San Diego
RAJESH BAGCHI, Virginia Polytechnic Institute and State University
ADIB BAGH, University of Kentucky
RAM BALA, Santa Clara University
JONAH BERGER, University of Pennsylvania
RON BERMAN, University of Pennsylvania
PRADEEP BHARDWAJ, University of Central Florida
SREEKUMAR BHASKARAN, Southern Methodist University
TAMMO BIJMOLT, University of Groningen
BRYAN BOLLINGER, New York University
ANDRÉ BONFRER, Australian National University
DONNEL BRILEY, University of Sydney
FABIO CALDIERARO, University of Washington, Seattle
RICHARD CARSON, University of California, San Diego
DIPANKAR CHAKRAVARTI, Johns Hopkins University
DEEPA CHANDRASEKARAN, University of Texas at Austin
SANDEEP CHANDUKALA, Indiana University
ALLISON JUNE BARLOW CHANEY, Princeton University
PRABIRENDRA CHATTERJEE, Sabancı University
HAIPENG CHEN, Texas A&M University
TAO CHEN, University of Maryland
XINLEI (JACK) CHEN, University of British Columbia
YING-JU CHEN, Hong Kong University of Science and Technology
YUBO CHEN, Tsinghua University
JEONGWEN CHIANG, China Europe International Business School
MARKUS CHRISTEN, INSEAD
WUJIN CHU, Seoul National University
DOUG CHUNG, Harvard University
DINAH COHEN-VERNIK, Rice University
BRUCE COOIL, Vanderbilt University
JENNIFER CUTLER, Illinois Institute of Technology
JAMES DANA, Northeastern University
SRABANA DASGUPTA, University of British Columbia
SUMON DATTA, Purdue University
ARNAUD DE BRUYN, ESSEC Business School
BART DE LANGHE, University of Colorado at Boulder
BABUR DE LOS SANTOS, Indiana University
ROMAIN DE NIJS, Paris School of Economics
BENEDICT DELLAERT, Erasmus University, Rotterdam
CHRYSANTHOS DELLAROCAS, Boston University
WAYNE DESARBO, Pennsylvania State University
RAMARAO DESIRAJU, University of Central Florida
TIRTHA DHAR, University of British Columbia
ISAAC DINNER, University of North Carolina
XIAOJING DONG, Santa Clara University
BAS DONKERS, Erasmus University Rotterdam
YANIV DOVER, Yale University
MICHAELA DRAGANSKA, Drexel University
REX DU, University of Houston
JASON DUAN, University of Texas at Austin
DARIA DZYABURA, New York University
THEODOROS EVGENIOU, INSEAD
ELEANOR FEIT, Drexel University
MARC FISCHER, University of Cologne
DUNCAN FONG, Pennsylvania State University
NATASHA FOUTZ, University of Virginia
EDWARD FOX, Southern Methodist University
PHILIP FRANSES, Erasmus University Rotterdam
MANISH GANGWAR, Indian School of Business
PEDRO GARDETE, Stanford University
ANDRE GERSHOFF, University of Texas at Austin
TANSEV GEYLANI, University of Pittsburgh
ANINDYA GHOSE, New York University
MRINAL GHOSH, University of Arizona
SHARAD GOEL, Microsoft Research
SHYAM GOPINATH, University of Utah
ERIC GREENLEAF, New York University
MICHAEL GRUBB, Boston College
JANE GU, University of Connecticut
MEHMET GUMUS, McGill University
HARESH GURNANI, University of Miami
RICHARD HAHN, University of Chicago
KARSTEN HANSEN, University of California, San Diego
TINGTING HE, University of Wisconsin–Milwaukee
SHAWNDRA HILL, University of Pennsylvania
ELISABETH HONKA, University of Texas at Dallas
DAN HORSKY, University of Rochester
TANJIM HOSSAIN, University of Toronto
JOHN HOWELL, Ohio State University
TINGLIANG HUANG, University College London
JOEL HUBER, Duke University
SAM HUI, University of Pennsylvania
J. WESLEY HUTCHINSON, University of Pennsylvania
MITSURU IGAMI, Yale University
PANAGIOTIS IPEIROTIS, New York University
MASAKAZU ISHIHARA, New York University
RAGHURAM IYENGAR, University of Pennsylvania
WOLFGANG JANK, University of Maryland
KAMEL JEDIDI, Columbia University
IVAN JELIAZKOV, University of California, Irvine
BAOJUN JIANG, Washington University in St. Louis
GINGER JIN, University of Maryland
PRANAV JINDAL, Pennsylvania State University
BING JING, Cheung Kong Graduate School of Business
AMIT JOSHI, University of Central Florida
YOGESH JOSHI, University of Maryland
VRINDA KADIYALI, Cornell University
KIRTHI KALYANAM, Santa Clara University
KATE KARNIOUCHINA, Mills College
AHMED KHWAJA, Yale University
RAN KIVETZ, Columbia University
SREYA KOLAY, University of California, Irvine
ROBERT KRIDER, Simon Fraser University
ANAND KRISHNAMOORTHY, University of Central Florida
HARISH KRISHNAN, University of British Columbia
TRICHY KRISHNAN, National University of Singapore
VINEET KUMAR, Yale University
ANJA LAMBRECHT, London Business School
DOMINIQUE LAUGA, University of Cambridge
CLARENCE LEE, Harvard University
THOMAS LEE, University of Pennsylvania
AURELIE LEMMENS, Tilburg University
JONATHAN LEVAV, Stanford University
GREGORY LEWIS, Harvard University
MICHAEL LEWIS, Emory University
SHIBO LI, Indiana University
BARAK LIBAI, Interdisciplinary Center Herzliya
GUI LIBERALI, Erasmus University Rotterdam
JOHN LIECHTY, Pennsylvania State University
HONGJU LIU, University of Connecticut
QIANG LIU, Purdue University
YUNCHUAN LIU, University of Illinois at Urbana–Champaign
MITCHELL LOVETT, University of Rochester
LAN LUO, University of Southern California
LIYE MA, University of Maryland
SCOTT MACKENZIE, Indiana University
GIRISH MALLAPRAGADA, Indiana University
MURALI MANTRALA, University of Missouri
NINA MAZAR, University of Toronto
TRIDIB MAZUMDAR, Syracuse University
BLAKELEY MCSHANE, Northwestern University
TOM MEYVIS, New York University
JEANINE MIKLÓS-THAL, University of Rochester
KANISHKA MISRA, University of Michigan
VIKAS MITTAL, Rice University
WENDY MOE, University of Maryland
ETHAN MOLLICK, University of Pennsylvania
CHRISTINE MOORMAN, Duke University
NEIL MORGAN, Indiana University
W. MORROW, Iowa State University
VISHAL NARAYAN, National University of Singapore
JIAN NI, Johns Hopkins University
VINCENT NIJS, University of California, San Diego
CHRIS NOSKO, University of Chicago
GAL OESTREIHER-SINGER, Tel Aviv University
HIROSHI ONISHI, University of Michigan
A. YESIM ORHUN, University of Michigan
V. PADMANABHAN, INSEAD
MICHAEL PALAZZOLO, University of Michigan
JOSEPH PANCRAS, University of Connecticut
MINJUNG PARK, University of California, Berkeley
YOUNG-HOON PARK, Cornell University
KOEN PAUWELS, Özyegin University
RENANA PERES, Hebrew University of Jerusalem
ANDREW PETERSEN, University of North Carolina at Chapel Hill
RIK PIETERS, Tilburg University
WILLIAM PUTSIS, University of North Carolina at Chapel Hill
YI QIAN, Northwestern University
UDAY RAJAN, University of Michigan
KALYAN RAMAN, Northwestern University
WILLIAM RAND, University of Maryland
ARVIND RANGASWAMY, Pennsylvania State University
ANITA RAO, University of Chicago
RAGHUNATH RAO, University of Texas at Austin
LOPO REGO, Indiana University
SCOTT RICK, University of Michigan
ROBERT ROODERKERK, Dartmouth College
FEDERICO ROSSI, Bocconi University
BEATRICE ROUSSILLON, University of Manchester
OLIVER RUTZ, University of Washington, Seattle
NAVDEEP SAHNI, Stanford University
LINDA SALISBURY, Boston College
AMIN SAYEDI, University of Washington, Seattle
ERIC SCHWARTZ, University of Pennsylvania
JANET SCHWARTZ, Tulane University
DAVID SCHWEIDEL, Emory University
STEPHAN SEILER, Stanford University
MATTHEW SELOVE, University of Southern California
DENISH SHAH, Georgia State University
JEN SHANG, Indiana University
QIAOWEI SHEN, University of Pennsylvania
MENGZE SHI, University of Toronto
SANGWOO SHIN, Purdue University
WOOCHOEL SHIN, University of Florida
YOTAM SHMARGAD, Northwestern University
SCOTT SHRIVER, Columbia University
SIVARAMAKRISHNAN SIDDARTH, University of Southern California
JORGE SILVA-RISSO, University of California, Riverside
SHUBHRANSHU SINGH, Johns Hopkins University
ASHISH SINHA, University of New South Wales
CATARINA SISMEIRO, Imperial College London
BERND SKIERA, University of Frankfurt
INSEONG SONG, Seoul National University
MINJAE SONG, University of Rochester
GARRETT SONNIER, University of Texas at Austin
MARTIN SPANN, Ludwig-Maximilians-University
SHRIHARI SRIDHAR, Pennsylvania State University
SRINIVASARAGHAVAN SRIRAM, University of Michigan
JOYDEEP SRIVASTAVA, University of Maryland
THOMAS STEENBURGH, University of Virginia
ANDREW STEPHEN, University of Pittsburgh
UPENDER SUBRAMANIAN, University of Texas at Dallas
MONIC SUN, Stanford University
YUTEC SUN, University of Toronto
JOFFRE SWAIT, University of South Australia
ANDREW SWEETING, University of Maryland
NILADRI SYAM, University of Houston
MATT TADDY, University of Chicago
KALYAN TALLURI, Massachusetts Institute of Technology
DEBABRATA TALUKDAR, University at Buffalo, The State University of New York
THALES TEIXEIRA, Harvard University
RAHUL TELANG, Carnegie Mellon University
RAPHAEL THOMADSEN, Washington University in St. Louis
SESHADRI TIRUNILLAI, University of Houston
STEFAN TRAUTMANN, Tilburg University
MICHAEL TRUSOV, University of Maryland
ÖZGE TURUT, Sabancı University
JOE URBANY, University of Notre Dame
SRIRAM VENKATARAMAN, University of North Carolina
R. VENKATESH, University of Pittsburgh
NAUFEL VILCASSIM, London Business School
MARIA ANA VITORINO, University of Minnesota
KANGKANG WANG, University of Alberta
JAAP WIERINGA, University of Groningen
KENNETH WILBUR, University of California, San Diego
MATTHIJS WILDENBEEST, Indiana University
CHUNHUA WU, University of British Columbia
STEFAN WUYTS, Koç University
BOTAO YANG, University of Southern California
SONG YAO, Northwestern University
PINAR YILDIRIM, University of Pennsylvania
SHIJIN YOO, Korea University
JIE ZHANG, University of Maryland
JONATHAN ZHANG, University of Washington, Seattle
KAIFU ZHANG, Carnegie Mellon University
YING ZHAO, Hong Kong University of Science and Technology
BO ZHOU, Duke University
JULIET ZHU, University of British Columbia
TING ZHU, University of British Columbia
YI ZHU, University of Southern California
PETER ZUBCSEK, University of Florida

