2014 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers

    Published Online:https://doi.org/10.1287/mksc.2015.0911

    Abstract

    Marketing Science greatly benefited from the admirable and fastidious efforts of more than 200 different individuals who provided manuscript reviews last year. Beyond those individuals already recognized on the editorial board, the editor-in-chief and guest editors of Marketing Science are indebted to the many guest editors-in-chief, guest associate editors, and ad hoc reviewers who provided expert counsel and guidance on a voluntary basis. The following list acknowledges the contribution of guest editors-in-chiefs, guest associate editors, and ad hoc reviewers who served from January 1, 2014 to December 31, 2014. Finally, let us not forget to thank the authors. Marketing Science requires and receives outstanding submissions from many leading researchers and prestigious organizations.

    Preyas S. Desai

    Duke University

    Guest Editors-in-Chief

    PRADEEP CHINTAGUNTA, University of Chicago

    FRED FEINBERG, University of Michigan

    DOMINIQUE HANSSENS, University of California, Los Angeles

    JOHN HAUSER, Massachusetts Institute of Technology

    GANESH IYER, University of California, Berkeley

    BARBARA KAHN, University of Pennsylvania

    JOHN LYNCH, University of Colorado at Boulder

    SANJOG MISRA, University of California, Los Angeles

    DEBU PUROHIT, Duke University

    JAGMOHAN RAJU, University of Pennsylvania

    RAM RAO, University of Texas at Dallas

    KANNAN SRINIVASAN, Carnegie Mellon University

    RICHARD STAELIN, Duke University

    K. SUDHIR, Yale University

    GERARD TELLIS, University of Southern California

    Guest Associate Editors

    KUSUM AILAWADI, Dartmouth College

    SINAN ARAL, New York University

    ANAND BODAPATI, University of California, Los Angeles

    ERIC BRADLOW, University of Pennsylvania

    ALEXANDER CHERNEV, Northwestern University

    PRADEEP CHINTAGUNTA, University of Chicago

    THEODOROS EVGENIOU, INSEAD

    DAVID GODES, University of Maryland

    AVI GOLDFARB, University of Toronto

    DANIEL GOLDSTEIN, Microsoft Research

    SUNIL GUPTA, Harvard University

    DOMINIQUE HANSSENS, University of California, Los Angeles

    JOHN HAUSER, Massachusetts Institute of Technology

    JOEL HUBER, Duke University

    PALLASSANA KANNAN, University of Maryland

    ODED KOENIGSBERG, London Business School

    DONALD LEHMANN, Columbia University

    PETER LENK, University of Michigan

    JOHN LYNCH, University of Colorado at Boulder

    ROBERT MCCULLOCH, University of Chicago

    NITIN MEHTA, University of Toronto

    CARL MELA, Duke University

    PRASAD NAIK, University of California, Davis

    ODED NETZER, Columbia University

    KOEN PAUWELS, Özyegin University

    RAM RAO, University of Texas at Dallas

    PETER ROSSI, University of California, Los Angeles

    ROLAND RUST, University of Maryland

    STEVEN SHUGAN, University of Florida

    RICHARD STAELIN, Duke University

    KANNAN SRINIVASAN, Carnegie Mellon University

    OLIVIER TOUBIA, Columbia University

    ROBERT ZEITHAMMER, University of California, Los Angeles

    Ad Hoc Reviewers

    MAKOTO ABE, University of Tokyo

    VIBHANSHU ABHISHEK, Carnegie Mellon University

    PAULO ALBUQUERQUE, University of Rochester

    GREG ALLENBY, Ohio State University

    ON AMIR, University of California, San Diego

    EVA ASCARZA, Columbia University

    TERRENCE AUGUST, University of California, San Diego

    RAJESH BAGCHI, Virginia Polytechnic Institute and State University

    ADIB BAGH, University of Kentucky

    RAM BALA, Santa Clara University

    JONAH BERGER, University of Pennsylvania

    RON BERMAN, University of Pennsylvania

    PRADEEP BHARDWAJ, University of Central Florida

    SREEKUMAR BHASKARAN, Southern Methodist University

    TAMMO BIJMOLT, University of Groningen

    BRYAN BOLLINGER, New York University

    ANDRÉ BONFRER, Australian National University

    DONNEL BRILEY, University of Sydney

    FABIO CALDIERARO, University of Washington, Seattle

    RICHARD CARSON, University of California, San Diego

    DIPANKAR CHAKRAVARTI, Johns Hopkins University

    DEEPA CHANDRASEKARAN, University of Texas at Austin

    SANDEEP CHANDUKALA, Indiana University

    ALLISON JUNE BARLOW CHANEY, Princeton University

    PRABIRENDRA CHATTERJEE, Sabancı University

    HAIPENG CHEN, Texas A&M University

    TAO CHEN, University of Maryland

    XINLEI (JACK) CHEN, University of British Columbia

    YING-JU CHEN, Hong Kong University of Science and Technology

    YUBO CHEN, Tsinghua University

    JEONGWEN CHIANG, China Europe International Business School

    MARKUS CHRISTEN, INSEAD

    WUJIN CHU, Seoul National University

    DOUG CHUNG, Harvard University

    DINAH COHEN-VERNIK, Rice University

    BRUCE COOIL, Vanderbilt University

    JENNIFER CUTLER, Illinois Institute of Technology

    JAMES DANA, Northeastern University

    SRABANA DASGUPTA, University of British Columbia

    SUMON DATTA, Purdue University

    ARNAUD DE BRUYN, ESSEC Business School

    BART DE LANGHE, University of Colorado at Boulder

    BABUR DE LOS SANTOS, Indiana University

    ROMAIN DE NIJS, Paris School of Economics

    BENEDICT DELLAERT, Erasmus University, Rotterdam

    CHRYSANTHOS DELLAROCAS, Boston University

    WAYNE DESARBO, Pennsylvania State University

    RAMARAO DESIRAJU, University of Central Florida

    TIRTHA DHAR, University of British Columbia

    ISAAC DINNER, University of North Carolina

    XIAOJING DONG, Santa Clara University

    BAS DONKERS, Erasmus University Rotterdam

    YANIV DOVER, Yale University

    MICHAELA DRAGANSKA, Drexel University

    REX DU, University of Houston

    JASON DUAN, University of Texas at Austin

    DARIA DZYABURA, New York University

    THEODOROS EVGENIOU, INSEAD

    ELEANOR FEIT, Drexel University

    MARC FISCHER, University of Cologne

    DUNCAN FONG, Pennsylvania State University

    NATASHA FOUTZ, University of Virginia

    EDWARD FOX, Southern Methodist University

    PHILIP FRANSES, Erasmus University Rotterdam

    MANISH GANGWAR, Indian School of Business

    PEDRO GARDETE, Stanford University

    ANDRE GERSHOFF, University of Texas at Austin

    TANSEV GEYLANI, University of Pittsburgh

    ANINDYA GHOSE, New York University

    MRINAL GHOSH, University of Arizona

    SHARAD GOEL, Microsoft Research

    SHYAM GOPINATH, University of Utah

    ERIC GREENLEAF, New York University

    MICHAEL GRUBB, Boston College

    JANE GU, University of Connecticut

    MEHMET GUMUS, McGill University

    HARESH GURNANI, University of Miami

    RICHARD HAHN, University of Chicago

    KARSTEN HANSEN, University of California, San Diego

    TINGTING HE, University of Wisconsin–Milwaukee

    SHAWNDRA HILL, University of Pennsylvania

    ELISABETH HONKA, University of Texas at Dallas

    DAN HORSKY, University of Rochester

    TANJIM HOSSAIN, University of Toronto

    JOHN HOWELL, Ohio State University

    TINGLIANG HUANG, University College London

    JOEL HUBER, Duke University

    SAM HUI, University of Pennsylvania

    J. WESLEY HUTCHINSON, University of Pennsylvania

    MITSURU IGAMI, Yale University

    PANAGIOTIS IPEIROTIS, New York University

    MASAKAZU ISHIHARA, New York University

    RAGHURAM IYENGAR, University of Pennsylvania

    WOLFGANG JANK, University of Maryland

    KAMEL JEDIDI, Columbia University

    IVAN JELIAZKOV, University of California, Irvine

    BAOJUN JIANG, Washington University in St. Louis

    GINGER JIN, University of Maryland

    PRANAV JINDAL, Pennsylvania State University

    BING JING, Cheung Kong Graduate School of Business

    AMIT JOSHI, University of Central Florida

    YOGESH JOSHI, University of Maryland

    VRINDA KADIYALI, Cornell University

    KIRTHI KALYANAM, Santa Clara University

    KATE KARNIOUCHINA, Mills College

    AHMED KHWAJA, Yale University

    RAN KIVETZ, Columbia University

    SREYA KOLAY, University of California, Irvine

    ROBERT KRIDER, Simon Fraser University

    ANAND KRISHNAMOORTHY, University of Central Florida

    HARISH KRISHNAN, University of British Columbia

    TRICHY KRISHNAN, National University of Singapore

    VINEET KUMAR, Yale University

    ANJA LAMBRECHT, London Business School

    DOMINIQUE LAUGA, University of Cambridge

    CLARENCE LEE, Harvard University

    THOMAS LEE, University of Pennsylvania

    AURELIE LEMMENS, Tilburg University

    JONATHAN LEVAV, Stanford University

    GREGORY LEWIS, Harvard University

    MICHAEL LEWIS, Emory University

    SHIBO LI, Indiana University

    BARAK LIBAI, Interdisciplinary Center Herzliya

    GUI LIBERALI, Erasmus University Rotterdam

    JOHN LIECHTY, Pennsylvania State University

    HONGJU LIU, University of Connecticut

    QIANG LIU, Purdue University

    YUNCHUAN LIU, University of Illinois at Urbana–Champaign

    MITCHELL LOVETT, University of Rochester

    LAN LUO, University of Southern California

    LIYE MA, University of Maryland

    SCOTT MACKENZIE, Indiana University

    GIRISH MALLAPRAGADA, Indiana University

    MURALI MANTRALA, University of Missouri

    NINA MAZAR, University of Toronto

    TRIDIB MAZUMDAR, Syracuse University

    BLAKELEY MCSHANE, Northwestern University

    TOM MEYVIS, New York University

    JEANINE MIKLÓS-THAL, University of Rochester

    KANISHKA MISRA, University of Michigan

    VIKAS MITTAL, Rice University

    WENDY MOE, University of Maryland

    ETHAN MOLLICK, University of Pennsylvania

    CHRISTINE MOORMAN, Duke University

    NEIL MORGAN, Indiana University

    W. MORROW, Iowa State University

    VISHAL NARAYAN, National University of Singapore

    JIAN NI, Johns Hopkins University

    VINCENT NIJS, University of California, San Diego

    CHRIS NOSKO, University of Chicago

    GAL OESTREIHER-SINGER, Tel Aviv University

    HIROSHI ONISHI, University of Michigan

    A. YESIM ORHUN, University of Michigan

    V. PADMANABHAN, INSEAD

    MICHAEL PALAZZOLO, University of Michigan

    JOSEPH PANCRAS, University of Connecticut

    MINJUNG PARK, University of California, Berkeley

    YOUNG-HOON PARK, Cornell University

    KOEN PAUWELS, Özyegin University

    RENANA PERES, Hebrew University of Jerusalem

    ANDREW PETERSEN, University of North Carolina at Chapel Hill

    RIK PIETERS, Tilburg University

    WILLIAM PUTSIS, University of North Carolina at Chapel Hill

    YI QIAN, Northwestern University

    UDAY RAJAN, University of Michigan

    KALYAN RAMAN, Northwestern University

    WILLIAM RAND, University of Maryland

    ARVIND RANGASWAMY, Pennsylvania State University

    ANITA RAO, University of Chicago

    RAGHUNATH RAO, University of Texas at Austin

    LOPO REGO, Indiana University

    SCOTT RICK, University of Michigan

    ROBERT ROODERKERK, Dartmouth College

    FEDERICO ROSSI, Bocconi University

    BEATRICE ROUSSILLON, University of Manchester

    OLIVER RUTZ, University of Washington, Seattle

    NAVDEEP SAHNI, Stanford University

    LINDA SALISBURY, Boston College

    AMIN SAYEDI, University of Washington, Seattle

    ERIC SCHWARTZ, University of Pennsylvania

    JANET SCHWARTZ, Tulane University

    DAVID SCHWEIDEL, Emory University

    STEPHAN SEILER, Stanford University

    MATTHEW SELOVE, University of Southern California

    DENISH SHAH, Georgia State University

    JEN SHANG, Indiana University

    QIAOWEI SHEN, University of Pennsylvania

    MENGZE SHI, University of Toronto

    SANGWOO SHIN, Purdue University

    WOOCHOEL SHIN, University of Florida

    YOTAM SHMARGAD, Northwestern University

    SCOTT SHRIVER, Columbia University

    SIVARAMAKRISHNAN SIDDARTH, University of Southern California

    JORGE SILVA-RISSO, University of California, Riverside

    SHUBHRANSHU SINGH, Johns Hopkins University

    ASHISH SINHA, University of New South Wales

    CATARINA SISMEIRO, Imperial College London

    BERND SKIERA, University of Frankfurt

    INSEONG SONG, Seoul National University

    MINJAE SONG, University of Rochester

    GARRETT SONNIER, University of Texas at Austin

    MARTIN SPANN, Ludwig-Maximilians-University

    SHRIHARI SRIDHAR, Pennsylvania State University

    SRINIVASARAGHAVAN SRIRAM, University of Michigan

    JOYDEEP SRIVASTAVA, University of Maryland

    THOMAS STEENBURGH, University of Virginia

    ANDREW STEPHEN, University of Pittsburgh

    UPENDER SUBRAMANIAN, University of Texas at Dallas

    MONIC SUN, Stanford University

    YUTEC SUN, University of Toronto

    JOFFRE SWAIT, University of South Australia

    ANDREW SWEETING, University of Maryland

    NILADRI SYAM, University of Houston

    MATT TADDY, University of Chicago

    KALYAN TALLURI, Massachusetts Institute of Technology

    DEBABRATA TALUKDAR, University at Buffalo, The State University of New York

    THALES TEIXEIRA, Harvard University

    RAHUL TELANG, Carnegie Mellon University

    RAPHAEL THOMADSEN, Washington University in St. Louis

    SESHADRI TIRUNILLAI, University of Houston

    STEFAN TRAUTMANN, Tilburg University

    MICHAEL TRUSOV, University of Maryland

    ÖZGE TURUT, Sabancı University

    JOE URBANY, University of Notre Dame

    SRIRAM VENKATARAMAN, University of North Carolina

    R. VENKATESH, University of Pittsburgh

    NAUFEL VILCASSIM, London Business School

    MARIA ANA VITORINO, University of Minnesota

    KANGKANG WANG, University of Alberta

    JAAP WIERINGA, University of Groningen

    KENNETH WILBUR, University of California, San Diego

    MATTHIJS WILDENBEEST, Indiana University

    CHUNHUA WU, University of British Columbia

    STEFAN WUYTS, Koç University

    BOTAO YANG, University of Southern California

    SONG YAO, Northwestern University

    PINAR YILDIRIM, University of Pennsylvania

    SHIJIN YOO, Korea University

    JIE ZHANG, University of Maryland

    JONATHAN ZHANG, University of Washington, Seattle

    KAIFU ZHANG, Carnegie Mellon University

    YING ZHAO, Hong Kong University of Science and Technology

    BO ZHOU, Duke University

    JULIET ZHU, University of British Columbia

    TING ZHU, University of British Columbia

    YI ZHU, University of Southern California

    PETER ZUBCSEK, University of Florida