Erratum
Published Online:20 Mar 2015https://doi.org/10.1287/mksc.2015.0920
The printed version of Marketing Science, 2012, Vol. 31, No. 5, ”How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?” by Lesley Chiou and Catherine Tucker, pp. 819–837, contained an incorrect Figure 2(b). The figure is reprinted correctly below and has been corrected in the electronic version.
