The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption
Published Online:29 May 2015https://doi.org/10.1287/mksc.2015.0921
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Volume 34, Issue 4
Special Section: Marketing Science in Emerging Markets
July-August 2015
Pages 473-626
Article Information
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- Received:January 11, 2013
- Accepted:January 28, 2015
- Published Online:May 29, 2015
Copyright © 2015, INFORMS
Cite as
K. Sudhir, Debabrata Talukdar (2015) The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption. Marketing Science 34(4):500-521.
https://doi.org/10.1287/mksc.2015.0921
Keywords
