The Economic Value of Online Reviews
Published Online:17 Sep 2015https://doi.org/10.1287/mksc.2015.0926
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Volume 34, Issue 5
September-October 2015
Pages 627-777
Article Information
Supplemental Material
Metrics
Information
- Received:December 12, 2012
- Accepted:March 18, 2015
- Published Online:September 17, 2015
Copyright © 2015, INFORMS
Cite as
Chunhua Wu, Hai Che, Tat Y. Chan, Xianghua Lu (2015) The Economic Value of Online Reviews. Marketing Science 34(5):739-754.
https://doi.org/10.1287/mksc.2015.0926
Keywords
