Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies
Published Online:17 Sep 2015https://doi.org/10.1287/mksc.2015.0936
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mksc.2015.0936-sm.pdf (118 KB)
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Volume 34, Issue 5
September-October 2015
Pages 627-777
Article Information
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- Received:February 16, 2011
- Accepted:April 21, 2015
- Published Online:September 17, 2015
Copyright © 2015, INFORMS
Cite as
Terrence August, Duy Dao, Hyoduk Shin (2015) Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies. Marketing Science 34(5):755-774.
https://doi.org/10.1287/mksc.2015.0936
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