Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning

Dongling Huang
Dongling Huang
[email protected]
David Nazarian College of Business and Economics, California State University, Northridge, Northridge, California 91330
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,
Lan Luo
Corresponding Author
Lan Luo
[email protected]
Marshall School of Business, University of Southern California, Los Angeles, California 90089
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Dongling Huang

[email protected]

David Nazarian College of Business and Economics, California State University, Northridge, Northridge, California 91330

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Lan Luo

Corresponding Author

Lan Luo

[email protected]

Marshall School of Business, University of Southern California, Los Angeles, California 90089

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Published Online:2 Mar 2016https://doi.org/10.1287/mksc.2015.0946

Supplemental Material

mksc.2015.0946-sm.pdf

The replication files for this article are available HERE.

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Volume 35, Issue 3

Special Issue of Marketing Science on Big Data Integrating Marketing, Statistics, and Computer Science

May-June 2016

Pages 341-537

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Received:November 25, 2013
Accepted:March 16, 2015
Published Online:March 02, 2016

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Dongling Huang, Lan Luo (2016) Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning. Marketing Science 35(3):445-464.

https://doi.org/10.1287/mksc.2015.0946

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Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning

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