A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
Published Online:28 Apr 2016https://doi.org/10.1287/mksc.2015.0972
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Volume 35, Issue 3
Special Issue of Marketing Science on Big Data Integrating Marketing, Statistics, and Computer Science
May-June 2016
Pages 341-537
Article Information
Supplemental Material
Metrics
Information
- Received:December 31, 2013
- Accepted:September 30, 2015
- Published Online:April 28, 2016
Copyright © 2016, INFORMS
Cite as
Xiao Liu, Param Vir Singh, Kannan Srinivasan (2016) A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing. Marketing Science 35(3):363-388.
https://doi.org/10.1287/mksc.2015.0972
Keywords
