Special Issue on Marketing Science and Health

Introduction to the Special Issue on Marketing Science and Health

Pages:459–464

Published Online:May 26, 2020

https://doi.org/10.1287/mksc.2020.1230

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Pages:465–486

Published Online:July 19, 2019

https://doi.org/10.1287/mksc.2018.1128

Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program

Pages:487–499

Published Online:January 15, 2019

https://doi.org/10.1287/mksc.2018.1116

“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Pages:516–539

Published Online:May 7, 2020

https://doi.org/10.1287/mksc.2019.1181

Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty

Pages:540–563

Published Online:January 23, 2020

https://doi.org/10.1287/mksc.2019.1201

Strategic Research and Development Investment Decisions in the Pharmaceutical Industry

Pages:564–586

Published Online:May 5, 2020

https://doi.org/10.1287/mksc.2020.1224

Advertising in Health Insurance Markets

Pages:587–611

Published Online:July 18, 2018

https://doi.org/10.1287/mksc.2018.1086

The Impact of Hospital Advertising on Patient Demand and Health Outcomes

Pages:612–635

Published Online:August 8, 2019

https://doi.org/10.1287/mksc.2019.1153

Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards

Pages:636–662

Published Online:August 7, 2019

https://doi.org/10.1287/mksc.2018.1146

Focus on Authors

Editorial Board

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