Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program

Kosuke Uetake
Corresponding Author
Kosuke Uetake
http://orcid.org/0000-0001-6457-9398
Marketing, Yale School of Management, New Haven, Connecticut 06511;
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,
Nathan Yang
Corresponding Author
Nathan Yang
http://orcid.org/0000-0003-0442-3564
Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada
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Corresponding Author

Kosuke Uetake

http://orcid.org/0000-0001-6457-9398

Marketing, Yale School of Management, New Haven, Connecticut 06511;

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,

Corresponding Author

Nathan Yang

http://orcid.org/0000-0003-0442-3564

Desautels Faculty of Management, McGill University, Montreal, Quebec H3A 1G5, Canada

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Published Online:15 Jan 2019https://doi.org/10.1287/mksc.2018.1116

Supplemental Material

mksc.2018.1116.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 39, Issue 3

May-June 2020

Pages 459-665, ii

Article Information

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Received:February 10, 2017
Accepted:May 03, 2018
Published Online:January 15, 2019

Copyright © 2019, INFORMS

Cite as

Kosuke Uetake, Nathan Yang (2019) Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program. Marketing Science 39(3):487-499.

https://doi.org/10.1287/mksc.2018.1116

Keywords