Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty

Tinglong Dai
Corresponding Author
Tinglong Dai
http://orcid.org/0000-0001-9248-5153
Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202
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Shubhranshu Singh
Corresponding Author
Shubhranshu Singh
http://orcid.org/0000-0002-2023-8230
Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202
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Corresponding Author

Tinglong Dai

http://orcid.org/0000-0001-9248-5153

Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202

Search for more papers by this author

,

Shubhranshu Singh

Corresponding Author

Shubhranshu Singh

http://orcid.org/0000-0002-2023-8230

Carey Business School, Johns Hopkins University, Baltimore, Maryland 21202

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Published Online:23 Jan 2020https://doi.org/10.1287/mksc.2019.1201

Supplemental Material

mksc.2019.1201.sm1.pdf

cover image Marketing Science

Volume 39, Issue 3

May-June 2020

Pages 459-665, ii

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Received:January 16, 2018
Accepted:July 05, 2019
Published Online:January 23, 2020

Copyright © 2020, INFORMS

Cite as

Tinglong Dai, Shubhranshu Singh (2020) Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty. Marketing Science 39(3):540-563.

https://doi.org/10.1287/mksc.2019.1201

Keywords