Focus On Authors
Kusum Ailawadi (“Introduction to the Special Issue on Marketing Science and Health”) is the Charles Jordan 1911 TU'12 professor of marketing at the Tuck School at Dartmouth College. She studies the sources of leverage and power balance between suppliers and their channel members. She also researches drivers of the nutritional quality of consumers' food purchases. Her work has won or been a finalist for several best paper awards. Her book titled “Getting Multi-Channel Distribution Right” was released in Spring 2020. She is the president-elect of ISMS and an associate editor for Journal of Marketing, Journal of Marketing Research, and Marketing Science.
Romain Cadario (“Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments”) is assistant professor of marketing at IESEG School of Management in Paris, France, and currently visiting assistant professor at Boston University. His research in behavioral sciences focuses on health and well-being. He has published in Marketing Science, the International Journal of Research in Marketing, Social Science & Medicine, and Marketing Letters.
Tat Chan (“Introduction to the Special Issue on Marketing Science and Health”) is a professor of marketing at the Olin Business School, Washington University in St. Louis. His research interest focuses on using statistics and econometric methods to study individual consumption choices and peer interactions in various markets, and employee behaviors within organizations. He has had a wide range of research collaborations with companies across industries and countries. His research has been published in top marketing and economic journals.
Pierre Chandon (“Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments”) is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD. He studies innovative food marketing solutions—particularly package and portion design—to improve consumer health and wellness while preserving business growth and eating enjoyment. He has published in marketing, psychology, nutrition, and medical journals.
Tinglong Dai (“Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty”) is an associate professor at Johns Hopkins Carey Business School. His research, spanning healthcare, marketing, and human-AI interaction, has appeared in Management Science, Manufacturing & Service Operations Management, Marketing Science, and Operations Research, and won Johns Hopkins Discovery Award, INFORMS Public Sector OR Best Paper Award, and POMS Best Healthcare Paper Award. He holds a PhD (2013) from Carnegie Mellon University.
Tong Guo (“‘Let the Sunshine In’: The Impact of Industry Payment Disclosure on Physician Prescription Behavior”) is an assistant professor of marketing at Duke University's Fuqua School of Business. Tong Guo's research focuses on understanding the causal impact of major marketing policies with machine learning methods. Her current projects look at the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure.
Sam Hui (“Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection”) is an associate professor at the University of Houston Bauer College of Business. His research interests focus on in-store shopper marketing, the entertainment industry (movies, gambling, games), online retailing, healthcare, and Bayesian models.
Diwas KC (“The Impact of Hospital Advertising on Patient Demand and Health Outcomes”) is a professor and Caldwell Research Scholar at Emory University, where he conducts research at the intersection of data analytics, operations, and healthcare. He develops data-driven insights to enhance medical decision making, and to improve the organization and design of healthcare delivery. His research, which employs tools from statistics, operations research, economics, and psychology, has been published in a number of leading peer-reviewed academic journals, and has either won or been nominated for several best paper awards.
Tongil “TI” Kim (“The Impact of Hospital Advertising on Patient Demand and Health Outcomes”) is assistant professor of marketing at Emory University. His research focuses on better understanding consumer decisions by combining large public and proprietary data sets and applying statistics, economics, and econometrics to develop marketing and policy insights. Some of his research topics include patients' choices and subsequent health outcomes in response to marketing instruments and policy changes in the healthcare industry, as well as competitive marketing strategy in the franchising industry.
Parthasarathy Krishnamurthy (“Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection”) is the Larry J. Sachnowitz Professor of Marketing. He received his PhD from Pennsylvania State University. Partha’s primary research interest is on understanding and predicting behavior change using both experimental work and analyses of large data sets. His recent work focuses on modeling health behavior events, such as opioid use cessation, drop-out from pain clinics, drop-out from anxiety-reduction programs, and initiation of clinic visits among sex workers.
Shiv Kumar (“Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection”) is a social entrepreneur with over 30 years' experience on India-based and international social development projects in health, education/livelihood, governance, monitoring/evaluation, and institutional transformation. He founded Catalyst Management Services, a development solutions/investment company; Swasti, a public-health not-for-profit; Vrutti, a livelihood-resource center; and Fuzhio, a health-foods company. He has incubated/supported over 200 community-based organizations/nongovernmental organizations.
Puneet Manchanda (“Introduction to the Special Issue on Marketing Science and Health” and “‘Let the Sunshine In': The Impact of Industry Payment Disclosure on Physician Prescription Behavior”) is the Isadore and Leon Winkelman professor at the Ross School of Business, University of Michigan, Ann Arbor. He builds empirical models to solve strategic business and marketing problems. His most recent work investigates problems in the technology, gaming, media and pharmaceutical industries. He does this using a wide variety of statistical, economic, econometric and machine learning methods. He currently serves as a senior editor for Marketing Science.
Prachi Patel (“Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection”) heads Technology For Impact portfolio in Catalyst Management Services. An engineering graduate, with postgraduation in rural management, her focus areas are designing and implementing technology solutions to accelerate outcomes for the marginalized. She has worked with stakeholders to design and use a technology-enabled community engagement solution, implemented across five states in India, impacting over 1,00,000 members to help reduce this risk and vulnerability to HIV.
Anita Rao (“Strategic Research and Development Investment Decisions in the Pharmaceutical Industry”) is an associate professor of marketing at the University of Chicago's Booth School of Business.
Bradley T. Shapiro (“Advertising in Health Insurance Markets”) is assistant professor of marketing and Beatrice Foods Co. Faculty Scholar at the University of Chicago Booth School of Business. His work lies at the intersection of marketing and health markets, with a focus on measuring the effects of advertising and promotion. He earned his PhD in economics from the Massachusetts Institute of Technology.
Hareesha B. Siddegowda (“Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection”) is an associate director of Swasti and the CEO of Swathi Mahila Sangha, a community institution and Swasti's partner in the journey of impacting the lives of 13,000+ women in sex work. He is a graduate in anthropology and post-graduate in social work, specializing in rural development. He has 16 years of experience in the development sector in the areas of community health, institution building, community financing, social enterprise project management, and action research.
Shubhranshu Singh (“Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty”) is an associate professor of marketing at Carey Business School, Johns Hopkins University. He holds a PhD in Business Administration from the University of California at Berkeley. His research interests include marketing strategy, information disclosure and incentives, expert decisions, and development marketing. His research has appeared in Marketing Science and Management Science.
Srinivasaraghavan Sriram (“‘Let the Sunshine In’: The Impact of Industry Payment Disclosure on Physician Prescription Behavior”) is an associate professor of marketing at the University of Michigan's Ross School of Business. Sriram's research interests are in the areas of brand and product portfolio management, monetizing content, and healthcare. His research has been published in journals such as Marketing Science, Management Science, and Quantitative Marketing. He is an associate editor at the Journal of Marketing Research and serves on the editorial boards of Marketing Science and Quantitative Marketing and Economics.
K. Sudhir (“Introduction to the Special Issue on Marketing Science and Health”) is the James Frank professor of marketing and director of the China India Insights program at the Yale School of Management. His research uses diverse methods including structural/analytical models, quasi/field experiments and machine learning. His substantive interests include customer relationship management (CRM), digital marketing, retailing, salesforce management, organizational buying and emerging markets. Sudhir's papers have been winners and finalists of several best paper awards. He is currently editor-in-chief of Marketing Science and a consulting researcher at Microsoft Research.
Kosuke Uetake (“Inspiration from the ‘Biggest Loser’: Social Interactions in a Weight Loss Program”) is an assistant professor in marketing at Yale School of Management and an associate editor of the Japanese Economic Review. Kosuke received his PhD in economics from Northwestern University and MA in economics from the University of Tokyo.
Nathan Yang (“Inspiration from the ‘Biggest Loser’: Social Interactions in a Weight Loss Program”) is an assistant professor in marketing at McGill Desautels Faculty of Management. Nathan received his PhD and MA in economics from the University of Toronto. His research has secured numerous grants (e.g., Social Sciences and Humanities Research Council (SSHRC) and Networks, Electronic Commerce and Telecommunications (NET) Institute).
Tae Jung (TJ) Yoon (“Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards”) is an assistant professor at the University College London School of Management. He earned his PhD from the Kellogg School of Management, Northwestern University. He received his MD from the College of Medicine, Korea University, an MS in management science and engineering from Stanford University, and a BS in electrical engineering from Seoul National University.
