Strategic Research and Development Investment Decisions in the Pharmaceutical Industry
Published Online:5 May 2020https://doi.org/10.1287/mksc.2020.1224
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Volume 39, Issue 3
May-June 2020
Pages 459-665, ii
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- Received:February 24, 2017
- Accepted:December 16, 2019
- Published Online:May 05, 2020
Copyright © 2020, INFORMS
Cite as
Anita Rao (2020) Strategic Research and Development Investment Decisions in the Pharmaceutical Industry. Marketing Science 39(3):564-586.
https://doi.org/10.1287/mksc.2020.1224
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