Advertising in Health Insurance Markets
Published Online:18 Jul 2018https://doi.org/10.1287/mksc.2018.1086
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Volume 39, Issue 3
May-June 2020
Pages 459-665, ii
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- Received:March 05, 2017
- Accepted:November 07, 2017
- Published Online:July 18, 2018
Copyright © 2018, INFORMS
Cite as
Bradley T. Shapiro (2018) Advertising in Health Insurance Markets. Marketing Science 39(3):587-611.
https://doi.org/10.1287/mksc.2018.1086
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