The Impact of Hospital Advertising on Patient Demand and Health Outcomes

Tongil “TI” Kim
Corresponding Author
Tongil “TI” Kim
http://orcid.org/0000-0003-3277-4337
Goizueta Business School, Emory University, Atlanta, Georgia 30322
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,
Diwas KC
Corresponding Author
Diwas KC
http://orcid.org/0000-0003-4358-2058
Goizueta Business School, Emory University, Atlanta, Georgia 30322
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Tongil “TI” Kim

Corresponding Author

Tongil “TI” Kim

http://orcid.org/0000-0003-3277-4337

Goizueta Business School, Emory University, Atlanta, Georgia 30322

Search for more papers by this author

,

Corresponding Author

Diwas KC

http://orcid.org/0000-0003-4358-2058

Goizueta Business School, Emory University, Atlanta, Georgia 30322

Search for more papers by this author

Published Online:8 Aug 2019https://doi.org/10.1287/mksc.2019.1153

Supplemental Material

The replication files for this article are available HERE.

cover image Marketing Science

Volume 39, Issue 3

May-June 2020

Pages 459-665, ii

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Received:January 08, 2017
Accepted:December 11, 2018
Published Online:August 08, 2019

Copyright © 2019, INFORMS

Cite as

Tongil “TI” Kim, Diwas KC (2019) The Impact of Hospital Advertising on Patient Demand and Health Outcomes. Marketing Science 39(3):612-635.

https://doi.org/10.1287/mksc.2019.1153

Keywords