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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Free Access
Introduction to the Special Issue: Empirical Generalizations in Marketing

Pages:G1–G5

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G1

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Empirical Generalizations and Marketing Science: A Personal View

Pages:G6–G19

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G6

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Empirical Generalisations, Theory, and Method

Pages:G20–G28

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G20

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Good Empirical Generalizations

Pages:G29–G35

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G29

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Empirical Marketing Generalization Using Meta-Analysis

Pages:G36–G46

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G36

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Searching for Generalizations in Business Marketing Negotiations

Pages:G47–G60

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G47

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A Latent Look at Empirical Generalizations

Pages:G61–G70

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G61

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Patterns of Buyer Behavior: Regularities, Models, and Extensions

Pages:G71–G78

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G71

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Diffusion of New Products: Empirical Generalizations and Managerial Uses

Pages:G79–G88

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G79

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Game Theory and Empirical Generalizations Concerning Competitive Promotions

Pages:G89–G100

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G89

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Competitive Response and Equilibria

Pages:G101–G108

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G101

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Empirical Generalizations About Market Evolution and Stationarity

Pages:G109–G121

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G109

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How Promotions Work

Pages:G122–G132

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G122

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A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Pages:G133–G140

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G133

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Generalizing What Is Known About Temporal Aggregation and Advertising Carryover

Pages:G141–G150

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G141

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Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price

Pages:G151–G160

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G151

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Empirical Generalizations from Reference Price Research

Pages:G161–G169

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G161

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The Underlying Structure of Brand Awareness Scores

Pages:G170–G179

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G170

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Empirical Generalizations in the Modeling of Consumer Choice

Pages:G180–G189

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G180

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Market Share and Distribution: A Generalization, a Speculation, and Some Implications

Pages:G190–G202

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G190

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The Quality of Economic Output: Empirical Generalizations About Its Distribution and Relationship to Market Share

Pages:G203–G211

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G203

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Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research

Pages:G212–G221

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G212

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Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending

Pages:G222–G236

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.G222

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