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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Channel Coordination Mechanisms for Customer Satisfaction

Pages:343–359

Published Online:November 1, 1995

https://doi.org/10.1287/mksc.14.4.343

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Channel Coordination When Retailers Compete

Pages:360–377

Published Online:November 1, 1995

https://doi.org/10.1287/mksc.14.4.360

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Optimal Selection for Direct Mail

Pages:378–394

Published Online:November 1, 1995

https://doi.org/10.1287/mksc.14.4.378

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Competitive Coupon Targeting

Pages:395–416

Published Online:November 1, 1995

https://doi.org/10.1287/mksc.14.4.395

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Why Do We Observe Minimal Warranties?

Pages:417–441

Published Online:November 1, 1995

https://doi.org/10.1287/mksc.14.4.417

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Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs

Pages:442–466

Published Online:November 1, 1995

https://doi.org/10.1287/mksc.14.4.442

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