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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

Pages:1–20

Published Online:February 1, 1996

https://doi.org/10.1287/mksc.15.1.1

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A Theory of Forward Buying, Merchandising, and Trade Deals

Pages:21–37

Published Online:February 1, 1996

https://doi.org/10.1287/mksc.15.1.21

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A Segment-Level Model of Category Volume and Brand Choice

Pages:38–59

Published Online:February 1, 1996

https://doi.org/10.1287/mksc.15.1.38

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Asymmetric Reference Price Effects and Dynamic Pricing Policies

Pages:60–85

Published Online:February 1, 1996

https://doi.org/10.1287/mksc.15.1.60

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Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence

Pages:86–108

Published Online:February 1, 1996

https://doi.org/10.1287/mksc.15.1.86

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Free Access
Addendum to “Cross-Validating Regression Models in Marketing Research” Vol. 12, No. 4, Fall 1993, pp. 415–427

Pages:109–109

Published Online:February 1, 1996

https://doi.org/10.1287/mksc.15.1.109

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