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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures

Pages:113–131

Published Online:May 1, 1996

https://doi.org/10.1287/mksc.15.2.113

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The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory

Pages:132–151

Published Online:May 1, 1996

https://doi.org/10.1287/mksc.15.2.132

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Modeling Preference and Structural Heterogeneity in Consumer Choice

Pages:152–172

Published Online:May 1, 1996

https://doi.org/10.1287/mksc.15.2.152

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Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Pages:173–191

Published Online:May 1, 1996

https://doi.org/10.1287/mksc.15.2.173

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The Effect of Package Coupons on Brand Choice: An Epilogue on Profits

Pages:192–203

Published Online:May 1, 1996

https://doi.org/10.1287/mksc.15.2.192

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