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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach

Pages:207–221

Published Online:August 1, 1996

https://doi.org/10.1287/mksc.15.3.207

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Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share

Pages:222–242

Published Online:August 1, 1996

https://doi.org/10.1287/mksc.15.3.222

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A Multiplicative Fixed-Effects Model of Consumer Choice

Pages:243–261

Published Online:August 1, 1996

https://doi.org/10.1287/mksc.15.3.243

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Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model

Pages:262–279

Published Online:August 1, 1996

https://doi.org/10.1287/mksc.15.3.262

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A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice

Pages:280–299

Published Online:August 1, 1996

https://doi.org/10.1287/mksc.15.3.280

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