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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking

Pages:301–320

Published Online:November 1, 1996

https://doi.org/10.1287/mksc.15.4.301

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The Value of Purchase History Data in Target Marketing

Pages:321–340

Published Online:November 1, 1996

https://doi.org/10.1287/mksc.15.4.321

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Controllable Factors of New Product Success: A Cross-National Comparison

Pages:341–358

Published Online:November 1, 1996

https://doi.org/10.1287/mksc.15.4.341

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A Dynamic Analysis of Market Structure Based on Panel Data

Pages:359–378

Published Online:November 1, 1996

https://doi.org/10.1287/mksc.15.4.359

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Asymmetric Promotion Effects and Brand Positioning

Pages:379–394

Published Online:November 1, 1996

https://doi.org/10.1287/mksc.15.4.379

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