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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

Pages:253–270

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.253

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Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Pages:271–299

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.271

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A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data

Pages:300–325

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.300

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The Spatial Representation of Heterogeneous Consideration Sets

Pages:326–342

Published Online:August 1, 1995

https://doi.org/10.1287/mksc.14.3.326

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