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Editorial
Free Access
Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now
Pages:1–3
Published Online:January 1, 2008
Free Access
Editorial—Enticing and Publishing the Home Run Paper
Pages:4–6
Published Online:January 1, 2008
Free Access
Editorial—Introduction to the Special Classics Issue
Pages:9–11
Published Online:January 1, 2008
Commentary
Free Access
Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure
Pages:12–14
Published Online:January 1, 2008
Research Article
Commentary
Free Access
Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
Pages:26–28
Published Online:January 1, 2008
Research Article
Commentary
Research Article
The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
Pages:70–84
Published Online:January 1, 2008
Commentary
Research Article
Commentary
Free Access
Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later
Pages:111–114
Published Online:January 1, 2008
Research Article
An Industry Equilibrium Analysis of Downstream Vertical Integration
Pages:115–130
Published Online:January 1, 2008
Commentary
Free Access
Commentary—Optimal Pricing and Return Policies for Perishable Commodities
Pages:131–132
Published Online:January 1, 2008
Research Article
Optimal Pricing and Return Policies for Perishable Commodities
Pages:133–140
Published Online:January 1, 2008
