Editorial

Free Access
Editorial—Database Submissions

Pages:7–8

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0346

Free Access
Editorial—Introduction to the Special Classics Issue

Pages:9–11

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0343

Commentary

Research Article

Mental Accounting and Consumer Choice

Pages:15–25

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0330

Commentary

Free Access
Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective

Pages:26–28

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0345

Research Article

A Logit Model of Brand Choice Calibrated on Scanner Data

Pages:29–48

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0331

Commentary

Free Access
Commentary—Managing Channel Profits

Pages:49–51

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0342

Research Article

Managing Channel Profits

Pages:52–69

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0332

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

Pages:70–84

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0333

Commentary

Free Access
Commentary—Defensive Marketing Strategies

Pages:85–87

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0341

Research Article

Defensive Marketing Strategies

Pages:88–110

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0334

Commentary

Free Access
Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Pages:111–114

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0340

Research Article

An Industry Equilibrium Analysis of Downstream Vertical Integration

Pages:115–130

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0335

Commentary

Free Access
Commentary—Optimal Pricing and Return Policies for Perishable Commodities

Pages:131–132

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0347

Research Article

Optimal Pricing and Return Policies for Perishable Commodities

Pages:133–140

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1070.0336

Focus on Authors

Free Access
Focus on Authors

Pages:141–145

Published Online:January 1, 2008

https://doi.org/10.1287/mksc.1080.0360

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