Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
Published Online:1 Jan 2008https://doi.org/10.1287/mksc.1070.0345
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Volume 27, Issue 1
January-February 2008
Pages 1-145
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- Received:November 06, 2007
- Published Online:January 01, 2008
Copyright © 2008, INFORMS
Cite as
Peter M. Guadagni, John D. C. Little, (2008) Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. Marketing Science 27(1):26-28.
https://doi.org/10.1287/mksc.1070.0345
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