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Editorial
Free Access
Editorial—Causality, Unintended Consequences and Deducing Shared Causes
Pages:731–741
Published Online:November 1, 2007
Research Article
Zero as a Special Price: The True Value of Free Products
Pages:742–757
Published Online:November 1, 2007
Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases
Pages:774–791
Published Online:November 1, 2007
Product Positioning and Competition: The Role of Location in the Fast Food Industry
Pages:792–804
Published Online:November 1, 2007
A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
Pages:805–818
Published Online:November 1, 2007
Modeling the Determinants and Effects of Creativity in Advertising
Pages:819–833
Published Online:November 1, 2007
Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers
Pages:834–850
Published Online:November 1, 2007
Research Note—On Managerially Efficient Experimental Designs
Pages:851–858
Published Online:November 1, 2007
Research Note—Optimal Selling in Dynamic Auctions: Adaptation Versus Commitment
Pages:859–867
Published Online:November 1, 2007
Research Note—A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model
Pages:868–875
Published Online:November 1, 2007
Comment
Free Access
Comment—Cross-Brand Pass-Through: Fact or Artifact?
Pages:876–898
Published Online:November 1, 2007
