The Value of Quality

Published Online:https://doi.org/10.1287/mksc.1070.0286

References

  • Aaker D. A.Building Strong Brands (1995) (The Free Press, New York) Google Scholar
  • Aaker D. A., Jacobson R. The financial information content of perceived quality. J. Marketing Res. (1994) 31(May):191–201CrossrefGoogle Scholar
  • Agarwal J., Kamakura W. A. The economic worth of celebrity endorsers: An event study analysis. J. Marketing (1995) 59(July):56–62CrossrefGoogle Scholar
  • Archibald R. B., Haulman C. A., Moody C. E. Quality, price, advertising, and published quality ratings. J. Consumer Res. (1983) 9(March):347–356CrossrefGoogle Scholar
  • Ball R., Brown P. An empirical evaluation of accounting income numbers. J. Accounting Res. (1968) 6(2):159–178CrossrefGoogle Scholar
  • Boehmer E., Poulsen A., Musumeci J. Event study methodology under conditions of event-induced variance. J. Financial Econom. (1991) 30:253–272CrossrefGoogle Scholar
  • Buzzell R., Wiersema F. Modeling changes in market share: A cross-sectional analysis. Strategic Management J. (1981) 2(January–February):27–42CrossrefGoogle Scholar
  • Buzzell R., Gale B., Sultan R. Market share—A key to profitability. Harvard Bus. Rev. (1975) 53(January–February):97–106Google Scholar
  • Campbell J. Y., Lo A. W., MacKinlay A. C.The Econometrics of Financial Markets (1997) (Princeton University Press, Princeton, NJ) CrossrefGoogle Scholar
  • Carpenter G. S., Nakamoto K. Consumer preference formation and pioneering advantage. J. Marketing Res. (1989) 26(3):285–298CrossrefGoogle Scholar
  • Chandy R. K., Tellis G. J., Macinnis D. J., Thaivanich P. What to say when: Advertising appeals in evolving markets. J. Marketing Res. (2001) 38(Nov):399–414CrossrefGoogle Scholar
  • Chaney P. K., Devinney T. M., Winer R. S. The impact of new product introductions on the market value of firms. J. Bus. (1991) 64(4):573–610CrossrefGoogle Scholar
  • Curry D., Faulds D. Indexing product quality: Issues, theory, and results. J. Consumer Res. (1986) 13:134–143CrossrefGoogle Scholar
  • DeBondt W., Thaler R. Does the stock market overreact? J. Finance (1985) 40:793–805CrossrefGoogle Scholar
  • Deutschman A. The kingmaker. Wired (2004) May). http://www.wired.com/wired/archive/12.05/mossberg.html?pg=1&topic=mossberg&topic_setGoogle Scholar
  • Dodds W. B., Monroe B. K., Grewal D. Effects of price, brand, and store information on buyers product evaluations. J. Marketing Res. (1991) 28(August):307–319CrossrefGoogle Scholar
  • Dolley J. Characteristics and procedure of common stock split-ups. Harvard Bus. Rev. (1933) 11:316–326Google Scholar
  • Einhorn H. J., Hogarth R. Confidence in judgement: Persistence in the illusion of validity. Psych. Rev. (1978) 85(5):395–416CrossrefGoogle Scholar
  • Eliashberg J., Shugan S. M. Film critics: Influencers or predictors? J. Marketing (1997) 61:68–78CrossrefGoogle Scholar
  • Fama E. F. Efficient capital markets: A review of theory and empirical work. J. Finance (1970) 25(2):383–417CrossrefGoogle Scholar
  • Fama E. F. Efficient capital markets: II. J. Finance (1991) 46:1575–1617CrossrefGoogle Scholar
  • Fama E. F. Market efficiency, long term returns and behavioral finance. J. Financial Econom. (1998) 49:283–306CrossrefGoogle Scholar
  • Fama E., Fisher L., Jensen M., Roll R. The adjustment of stock prices to new information. Internat. Econom. Rev. (1969) 10:1–21CrossrefGoogle Scholar
  • Geyskens I., Gielens K., Dekimpe M. G. The market valuation of Internet channel additions. J. Marketing (2002) 66:102–119CrossrefGoogle Scholar
  • Golder P. N., Tellis G. J. Pioneering advantage: Marketing logic or marketing legend. J. Marketing Res. (1993) 30(2):158–170CrossrefGoogle Scholar
  • Hjorth-Andersen C. The concept of quality and the efficiency of markets for consumer products. J. Consumer Res. (1984) 11(September):708–718CrossrefGoogle Scholar
  • Horowitz J. L., Loughran T., Savin N. E. The disappearing size effect. Res. Econom. (2000) 54:83–100CrossrefGoogle Scholar
  • Horsky D., Swyngedouw P. Does it pay to change your company's name? A stock market perspective. Marketing Sci. (1987) 6(4):320–335LinkGoogle Scholar
  • Houston M. B., Johnson S. A. Buyer-supplier contracts versus joint ventures: Determinants and consequences of transaction structure. J. Marketing Res. (2000) 37:1–15CrossrefGoogle Scholar
  • Ittner C., Larcker D. F. Product development cycle time and organizational performance. J. Marketing Res. (1997) 34(February):13–23CrossrefGoogle Scholar
  • Jacobson R., Aaker D. The strategic role of product quality. J. Marketing (1987) 51(October):31–44CrossrefGoogle Scholar
  • Kahneman D., Tversky A. Prospect theory: An analysis of decision under risk. Econometrica (1979) 47(March):263–291CrossrefGoogle Scholar
  • Kalyanaram G., Robinson W. T., Urban G. L. Order of market entry: Established empirical generalizations, emerging empirical generalizations and future research. Marketing Sci. (1995) 14(3):212–221LinkGoogle Scholar
  • Kamakura W. A., Ratchford B. T., Agarwal J. Measuring market efficiency and welfare loss. J. Consumer Res. (1988) 25(3):289–302CrossrefGoogle Scholar
  • Koku P. S., Jagpal H. S., Viswanath P. V. The effect of new product announcements and preannouncements on stock price. J. Market-Focused Management (1997) 2(2):183–199CrossrefGoogle Scholar
  • Kopalle P., Hoffman D. Generalizing the sensitivity conditions in an overall index of product quality. J. Consumer Res. (1992) 18:530–535CrossrefGoogle Scholar
  • Kordupleski R. E., Rust R. T., Zahorik A. J. Why improving quality doesn't improve quality (or whatever happened to marketing?). California Management Rev. (1993) 35(Spring):82–95CrossrefGoogle Scholar
  • Lane V., Jacobson R. Stock market reactions to brand extension announcements: The effect of brand attitude and familiarity. J. Marketing (1995) 59(January):63–77CrossrefGoogle Scholar
  • Liebowitz S. J., Margolis S. E. Fable of the keys. J. Law and Econom. (1990) 33(1):1–25CrossrefGoogle Scholar
  • Malkiel B., Newman P., Milgate M., Eatwell J. Efficient market hypothesis. New Palgrave Dictionary of Money and Finance (1992) (Macmillan, London, UK) 739–742Google Scholar
  • Mayzlin D. Promotional chat on the internet. Marketing Sci. (2006) 25(2):155–163LinkGoogle Scholar
  • Metrick A., Zeckhauser R. Price versus quantity: Market clearing mechanisms are uncertain about quality. J. Risk Uncertainty (1998) 17:215–242CrossrefGoogle Scholar
  • Mittal V., Anderson E., Sayrak A., Tadikamalla P. Dual emphasis and the long-term financial impact of customer satisfaction. Marketing Sci. (2005) 24(4):544–555LinkGoogle Scholar
  • Mitra D., Golder P. N. How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetries. Marketing Sci. (2006) 25(3):230–247LinkGoogle Scholar
  • Moorman C., Du R., Mela C. F. The effect of standardized information on firm survival and marketing strategies. Marketing Sci. (2005) 24(2):263–274LinkGoogle Scholar
  • Nelson P. Information and consumer behavior. J. Political Econom. (1970) 78:311–329CrossrefGoogle Scholar
  • Pauwels K., Silva-Risso J., Srinivasan S., Hanssens D. M. New products, sales promotions and firm value, with application to the automobile industry. J. Marketing (2004) 68:142–156CrossrefGoogle Scholar
  • Phillips L., Chang D., Buzzell R. Product quality, cost position and business performance: A test of some key hypotheses. J. Marketing (1983) 47:26–43CrossrefGoogle Scholar
  • Ratchford B. T. The value of information for selected appliances. J. Marketing Res. (1980) 17(1):14–25CrossrefGoogle Scholar
  • Robinson W. T., Fornell C. The sources of market pioneer advantages in the consumer goods industries. J. Marketing Res. (1985) 22:297–304CrossrefGoogle Scholar
  • Roush W. Technology's Uncle Walter. Technology Review (2004) May 7). http://www.technologyreview.com/editors/15544Google Scholar
  • Rust R. T., Inman J. J., Jia J., Zahorik A. What you don't know about customer-perceived quality: The role of customer expectation distributions. Marketing Sci. (1999) 18(1):77–92LinkGoogle Scholar
  • Shankar V. New product introduction and incumbent response strategies: Their interrelationship and the role of multimarket contact. J. Marketing Res. (1999) 36(3):327–344CrossrefGoogle Scholar
  • Shaked A., Sutton J. Natural oligopolies. Econometrica (1983) 51(5):1469–1483CrossrefGoogle Scholar
  • Shefrin H.Beyond Greed and Fear (2000) (Harvard Business School Press, Boston, MA) Google Scholar
  • Srivastava R. K., Shervani T. A., Fahey L. Market-based assets and shareholder value: A framework for analysis. J. Marketing (1998) 62:2–18CrossrefGoogle Scholar
  • Subramani M., Walden E. The impact of e-commerce announcements on the market value of firms. Inform. Systems Res. (2001) 12(2):135–154LinkGoogle Scholar
  • Sutton J. Vertical product differentiation: Some basic themes. Amer. Econom. Rev. (1986) 76(2):393–398Google Scholar
  • Tellis G. J., Fornell C. Advertising and quality over the product life cycle: A contingency theory. J. Marketing Res. (1988) 15(1):64–71CrossrefGoogle Scholar
  • Tellis G. J., Golder P. N.Will and Vision: How Latecomers Grow to Dominate Markets (2001) (McGraw-Hill, New York) Google Scholar
  • Tellis G. J., Wernerfelt B. Competitive price and quality under asymmetric information. Marketing Sci. (1987) 6(3):240–253LinkGoogle Scholar
  • Tellis G. J., Yin Y., Niraj R. Network effects or quality: What drives the success of new high-tech products? (2007) . Working paper, Marshall School of Business, University of Southern California, Los Angeles, CAGoogle Scholar
  • Zhang J., Narasimhan C. Market entry strategy under firm heterogeneity and asymmetric payoffs. Marketing Sci. (2000) 19(4):313–327LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.