A Logit Model of Brand Choice Calibrated on Scanner Data

References

• Ben-Akiva M. Program for maximum likelihood estimation of the multinomial logit model. (1973) . Transportation Systems Division, Department of Civil Engineering, MIT (January)Google Scholar
• Dodson J. A., Tybout A. M., Sternthal B. Impact of deals and deal retraction on brand switching. J. Marketing Res. (1978) 15(February):72–81Crossref, Google Scholar
• Domencich T. A., McFadden D.Urban Travel Demand (1975) (North-Holland, Amsterdam) Google Scholar
• Gensch D. H., Recker W. W. The multinomial, multiattribute logit choice model. J. Marketing Res. (1979) 16(February):124–132Crossref, Google Scholar
• Hauser J. R. Testing the accuracy, usefulness, and significance of probabilistic choice models: An information theoretic approach. Oper. Res. (1978) 26(May):406–421Link, Google Scholar
• Hlavac T. E., Little J. D. C., Hertz D. B., Melese J. A geographic model of an Urban automobile market. Proc. Fourth Internat. Conf. Oper. Res. (1966) (Wiley-Interscience, New York) 302–311Google Scholar
• Jones J. M., Zufryden F. S. Adding explanatory variables to a consumer purchase behavior model: An exploratory study. J. Marketing Res. (1980) 17(August):323–334Crossref, Google Scholar
• Jones J. M., Zufryden F. S. Relating deal purchases and consumer characteristics to repeat purchase probability. J. Market Res. Soc. (1981) 23:84–99Google Scholar
• Little J. D. C., Shapiro J. F. A theory for pricing nonfeatured products in supermarkets. J. Bus. (1980) 53(July, Part 2):S199–S209Crossref, Google Scholar
• Luce R. D.Individual Choice Behavior (1959) (John Wiley and Sons, New York) Google Scholar
• McFadden D., Zarembka P. Conditional logit analysis of qualitative choice behavior. Frontiers in Econometrics (1974) (Academic Press, New York) 105–142Google Scholar
• McFadden D., Manski C. F., McFadden D. Econometric models of probabilistic choice. Structural Analysis of Discrete Data with Econometric Applications (1981) (MIT Press, Cambridge, MA) 198–272Google Scholar
• McFadden D., Train K., Tye W. B. An application of diagnostic tests for the independence of irrelevant alternatives property of the multinomial logit model. Transportation Res. Record (1977) 637:39–45Google Scholar
• Punj G. N., Staelin R. The choice process for graduate business schools. J. Marketing Res. (1978) 15(November):588–598Crossref, Google Scholar
• Shoemaker R. W., Shoaf F. R. Repeat rates of deal purchases. J. Advertising Res. (1977) 17(April):47–53Google Scholar
• Silk A. J., Urban G. L. A pre-test-market evaluation of new packaged goods: A model and measurement methodology. J. Marketing Res. (1978) 15(May):171–191Crossref, Google Scholar
• Theil H. A multinomial extension of the linear logit model. Internat. Econom. Rev. (1969) 10(October):251–259Crossref, Google Scholar
• Urban G. L., Johnson P. L., Hauser J. R. Testing competitive market structures. Marketing Sci. (1984) 3(2):83–112[Originally cited as: Urban, G. L., P. L. Johnson, R. H. Brudnick, J. R. Hauser. 1982. Modeling of competitive market structure: A methodology based on forced switching probabilities. Sloan School Working Paper 1236-81, MIT (November).]Link, Google Scholar
• Yellott J. I. The relationship between Luce's choice axiom, Thurstone's theory of comparative judgment and the double exponential distribution. J. Math. Psych. (1977) 15:109–144Crossref, Google Scholar