A Model of Information Security and Competition

Alexandre de Cornière
Alexandre de Cornière
[email protected]
Toulouse School of Economics, University of Toulouse Capitole, 31000 Toulouse, France
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,
Greg Taylor
Corresponding Author
Greg Taylor
[email protected]
https://orcid.org/0000-0002-4563-4862
Oxford Internet Institute, University of Oxford, Oxford OX1 3JS, United Kingdom
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Alexandre de Cornière

Alexandre de Cornière

[email protected]

Toulouse School of Economics, University of Toulouse Capitole, 31000 Toulouse, France

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,

Corresponding Author

Greg Taylor

[email protected]

https://orcid.org/0000-0002-4563-4862

Oxford Internet Institute, University of Oxford, Oxford OX1 3JS, United Kingdom

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Published Online:29 Oct 2024https://doi.org/10.1287/mksc.2023.0513

Supplemental Material

mksc.2023.0513.sm1.pdf

cover image Marketing Science

Volume 45, Issue 2

March-April 2026

Pages iii-vi, 249-489, ii

Article Information

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Received:October 31, 2023
Accepted:September 05, 2024
Published Online:October 29, 2024

Copyright © 2024, INFORMS

Cite as

Alexandre de Cornière, Greg Taylor (2024) A Model of Information Security and Competition. Marketing Science 45(2):318-334.

https://doi.org/10.1287/mksc.2023.0513

Keywords

Acknowledgments

The authors thank Arrah-Marie Jo, Dann Arce, and anonymous reviewers at the WEIS 2021 workshop for their comments, as well as the editor and reviewers at Marketing Science.