Exploring Peer Effects Associated with User Retention in a Socially Connected Business

Yijun Chen
Yijun Chen
[email protected]
https://orcid.org/0000-0002-3454-1222
Imperial College Business School, Imperial College London, London SW7 2BX
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Nitin Mehta
Corresponding Author
Nitin Mehta
[email protected]
https://orcid.org/0000-0002-9968-980X
Rotman School of Management, University of Toronto, Toronto, Ontario M5S 1A1, Canada
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Yijun Chen

[email protected]

https://orcid.org/0000-0002-3454-1222

Imperial College Business School, Imperial College London, London SW7 2BX

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,

Corresponding Author

Nitin Mehta

[email protected]

https://orcid.org/0000-0002-9968-980X

Rotman School of Management, University of Toronto, Toronto, Ontario M5S 1A1, Canada

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Published Online:7 Jul 2025https://doi.org/10.1287/mksc.2023.0391

Supplemental Material

mksc.2023.0391.sm1.pdf

The replication files for this article are available HERE.

cover image Marketing Science

Volume 45, Issue 2

March-April 2026

Pages iii-vi, 249-489, ii

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Received:August 28, 2023
Accepted:May 14, 2025
Published Online:July 07, 2025

Copyright © 2025, INFORMS

Cite as

Yijun Chen, Nitin Mehta (2025) Exploring Peer Effects Associated with User Retention in a Socially Connected Business. Marketing Science 45(2):449-471.

https://doi.org/10.1287/mksc.2023.0391

Keywords