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- 7 December 2025 | Sustainability, Vol. 17, No. 24

Volume 45, Issue 2
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- Received:July 05, 2023
- Accepted:April 23, 2025
- Published Online:May 16, 2025
Copyright © 2025, INFORMS
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The authors are grateful to the Senior Editor, the Associate Editor, and two anonymous reviewers for their valuable support and constructive comments, which have greatly improved the manuscript. The authors thank Kyle Jensen, Tristan Botello, Sang Kim, Vineet Kumar, Song Ma, Aniko Oery, Vithala Rao, Jiwoong Shin, Olav Sorenson, Raphael Thomadsen, Juanjuan Zhang, and participants at the Yale Marketing Lunch workshop and at City St. George’s, University of London for comments and helpful discussions. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.
