Research Articles

How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment

Pages:1217–1231

Published Online:September 8, 2025

https://doi.org/10.1287/mksc.2024.0793

Consumer Response to Monetary Subsidies: A Structural Demand Analysis of the Supplemental Nutrition Assistance Program

Pages:1232–1257

Published Online:June 5, 2025

https://doi.org/10.1287/mksc.2021.0374

Alone, Together: A Model of Social (Mis)Learning from Consumer Reviews

Pages:1258–1277

Published Online:June 25, 2025

https://doi.org/10.1287/mksc.2023.0053

Personalization, Consumer Search, and Algorithmic Pricing

Pages:1278–1298

Published Online:May 7, 2025

https://doi.org/10.1287/mksc.2023.0455

Open Access
Nonparametric Pricing Bandits Leveraging Informational Externalities to Learn the Demand Curve

Pages:1299–1320

Published Online:September 26, 2025

https://doi.org/10.1287/mksc.2022.0247

Choice Architecture, Privacy Valuations, and Selection Bias in Consumer Data

Pages:1321–1338

Published Online:March 17, 2025

https://doi.org/10.1287/mksc.2023.0373

Time Dependence and Time Preference: Implications for Compensation Structure

Pages:1339–1361

Published Online:March 28, 2025

https://doi.org/10.1287/mksc.2022.0037

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

Pages:1362–1380

Published Online:March 26, 2025

https://doi.org/10.1287/mksc.2024.0867

Advertising Platforms and Privacy

Pages:1381–1406

Published Online:May 9, 2025

https://doi.org/10.1287/mksc.2024.0879

Unequal Impact of Zestimate on the Housing Market

Pages:1407–1427

Published Online:July 17, 2025

https://doi.org/10.1287/mksc.2022.0451

Bricks Processing Returns for Clicks: Can Foes Become Friends?

Pages:1428–1445

Published Online:May 13, 2025

https://doi.org/10.1287/mksc.2023.0077

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:November 7, 2025

https://doi.org/10.1287/mksc.2025.eb.v44n6

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