Advertising Platforms and Privacy
References
- (2022) Too much data: Prices and inefficiencies in data markets. Amer. Econom. J. Microeconomics 14(4):218–256.Crossref, Google Scholar
- (2016) The economics of privacy. J. Econom. Literature 54(2):442–492.Crossref, Google Scholar
- (2015) Keyword search advertising and first-page bid estimates: A strategic analysis. Management Sci. 61(3):507–519.Link, Google Scholar
- (2023) The effect of privacy regulation on the data industry: Empirical evidence from GDPR. RAND J. Econom. 54(4):695–730.Google Scholar
- (2024) Evaluating the impact of privacy regulation on e-commerce firms: Evidence from Apple’s app tracking transparency. Preprint, submitted February 6, https://dx.doi.org/10.2139/ssrn.4717752.Google Scholar
- (2010) The impact of targeting technology on advertising markets and media competition. Amer. Econom. Rev. 100(2):608–613.Crossref, Google Scholar
- (2007) Chapter 28: The economic analysis of advertising. Handbook of Industrial Organization, vol. 3 (North Holland, Amsterdam), 1701–1844.Crossref, Google Scholar
- (2020) Revealing transactions data to third parties: Implications of privacy regimes for welfare in online markets. J. Econom. Management Strategy 29(2):260–275.Crossref, Google Scholar
- (1980) Privacy and malfeasance: A comment. J. Legal Stud. 9(4):823–826.Crossref, Google Scholar
- (2011) Targeting in advertising markets: Implications for offline versus online media. RAND J. Econom. 42(3):417–443.Crossref, Google Scholar
- (2022) The economics of social data. RAND J. Econom. 53(2):263–296.Crossref, Google Scholar
- (1977) Equilibrium distributions of sales and advertising prices. Rev. Econom. Stud. 44(3):465–491.Crossref, Google Scholar
- (2015) Privacy regulation and market structure. J. Econom. Management Strategy 24(1):47–73.Crossref, Google Scholar
- (2015) Competing with privacy. Management Sci. 61(1):229–246.Link, Google Scholar
- (2002) Research note consumer addressability and customized pricing. Marketing Sci. 21(2):197–208.Link, Google Scholar
- (2001) Individual marketing with imperfect targetability. Marketing Sci. 20(1):23–41.Link, Google Scholar
- (2019) Privacy and personal data collection with information externalities. J. Public Econom. 173:113–124.Crossref, Google Scholar
- (2012) Hide and seek: Costly consumer privacy in a market with repeat purchases. Marketing Sci. 31(2):277–292.Link, Google Scholar
- (2016) Online advertising and privacy. RAND J. Econom. 47(1):48–72.Crossref, Google Scholar
- (2016) Competitive targeted advertising with price discrimination. Marketing Sci. 35(4):539–692.Link, Google Scholar
- (2000) Customer poaching and brand switching. RAND J. Econom. 31(4):634–657.Crossref, Google Scholar
- (2012) In the digital economy. The Oxford Handbook of the Digital Economy, 254–272.Google Scholar
- (2008) Segmentation, advertising and prices. Internat. J. Indust. Organ. 26(5):1106–1119.Crossref, Google Scholar
- (2021) Privacy as a public good: A case for electronic cash. J. Political Econom. 129(7):2157–2180.Crossref, Google Scholar
- (2014) What is different about online advertising? Rev. Indust. Organ. 44(2):115–129.Crossref, Google Scholar
- (1984) Informative advertising with differentiated products. Rev. Econom. Stud. 51(1):63–81.Crossref, Google Scholar
- (2020) Online privacy and information disclosure by consumers. Amer. Econom. Rev. 110(2):569–595.Crossref, Google Scholar
- (2005) The targeting of advertising. Marketing Sci. 24(3):461–476.Link, Google Scholar
- (2024) Economic research on privacy regulation: Lessons from the GDPR and beyond. Goldfarb A, Tucker C, eds. The Economics of Privacy: National Bureau of Economic Research Conference Report (University of Chicago Press, Chicago), 97–126.Google Scholar
- (2013) Targeted advertising and advertising avoidance. RAND J. Econom. 44(1):128–144.Crossref, Google Scholar
- (2023) Privacy rights and data security: GDPR and personal data markets. Management Sci. 69(8):4389–4412.Link, Google Scholar
- (2023) Economic impact of opt-in versus opt-out requirements for personal data usage: The case of Apple’s app tracking transparency (ATT). Preprint, submitted November 20, https://dx.doi.org/10.2139/ssrn. 4598472.Google Scholar
- (2010) Online advertising: Heterogeneity and conflation in market design. Amer. Econom. Rev. 100(2):603–607.Crossref, Google Scholar
- (2022) Valuing intrinsic and instrumental preferences for privacy. Marketing Sci. 41(4):663–681.Link, Google Scholar
- (2022) Online privacy protections gain traction with lawmakers. Wall Street Journal (April 26), https://www.wsj.com/politics/policy/online-privacy-protections-gain-traction-with-lawmakers-tech-industry-11650978000.Google Scholar
- (2019) The value of personal information in online markets with endogenous privacy. Management Sci. 65(3):1342–1362.Link, Google Scholar
- Moorman C (2022) Cmo survey. (February 2022), https://cmosurvey.org/wp-content/uploads/2022/02/The%20Highlights%20and%20Insights%20Report-February%20CMO%20Survey2022.pdf.Google Scholar
- (2023) Targeting advertising spending and price on the Hotelling line. Marketing Sci. 42(6):1057–1079.Link, Google Scholar
- (1988) Competitive promotional strategies. J. Bus. 61(4):427–449.Crossref, Google Scholar
- (2021) Comment: How to make Google and Facebook care about privacy. Bloomberg (January 15), https://www.bloomberg.com/view/articles/2021-01-15/how-to-make-google-and-facebook-care-about-privacy.Google Scholar
- Peck A (2022) Small business advertising report. (March 2022), https://visualobjects.com/advertising/blog/small-businessadvertising-2022.Google Scholar
- (2021) Targeting and privacy in mobile advertising. Marketing Sci. 40(2):193–218.Link, Google Scholar
- (2018) Real-time bidding in online display advertising. Marketing Sci. 37(4):553–568.Link, Google Scholar
- (2021) Targeted advertising and consumer inference. Marketing Sci. 40(5):900–922.Link, Google Scholar
- (1991) Advertising in competitive markets. Amer. Econom. Rev. 81(1):210–223.Google Scholar
- (2024) The value of personal data in internet commerce: A high-stakes field experiment on data regulation policy. Management Sci. 70(4):2645–2660.Link, Google Scholar
- (1988) On the strategic choice of spatial price policy. Amer. Econom. Rev. 78(1):122–137.Google Scholar
- (1988) The Theory of Industrial Organization (MIT Press, Cambridge, MA).Google Scholar
- (1999) Dynamic competition with customer recognition. RAND J. Econom. 30(4):604–631.Crossref, Google Scholar
- (2022) Inside Facebook’s $10 billion breakup with advertisers. The Wall Street Journal (February 18), https://www.wsj.com/business/media/facebook-apple-google-advertising-privacy-changes-11645199877.Google Scholar
- (2024) Estimating the value of offsite tracking data to advertisers: Evidence from Meta. Marketing Sci. 44(2):268–286.Link, Google Scholar

