How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment
Published Online:8 Sep 2025https://doi.org/10.1287/mksc.2024.0793
Supplemental Material
The replication files for this article are available HERE.
- Cited by
- 2 June 2026 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 21, No. 6
- 30 April 2026 | Information Systems Research, Vol. 0, No. 0
Volume 44, Issue 6
November-December 2025
Pages 1217-1459, ii
Article Information
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- Received:March 29, 2024
- Accepted:November 06, 2024
- Published Online:September 08, 2025
Copyright © 2025, INFORMS
Cite as
Chenshuo Sun (2025) How Does Prepopulating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment. Marketing Science 44(6):1217-1231.
https://doi.org/10.1287/mksc.2024.0793
Keywords
The author thanks the anonymous e-commerce platform for assistance in conducting the field experiment; the senior editor, associate editor, and anonymous reviewers for their constructive comments throughout the revision process; and Xiaojie Mao, Zhiguo He, Xiaojuan Jiang, and seminar participants at 2024 China Academic Conference on Digital Economy Development and Governance. The author further acknowledges the support from the AI & Management (AIM) Research Center at Tsinghua University School of Economics and Management.
