Bricks Processing Returns for Clicks: Can Foes Become Friends?

The authors are grateful to the senior editor, the associate editor, and two anonymous reviewers for their valuable and constructive feedback throughout the review process. The authors thank participants at the Marketing Science Conference 2021, the Production and Operations Management Conference 2023, and the POMS 2023 International Conference in Paris for their helpful comments. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. Both authors contributed equally and are listed in alphabetical order.